틱톡 광고 관리자의 전환 불일치에 대한 정보

마지막 업데이트: 2025 년 4 월

틱톡 픽셀은 멀티 세션 기반으로, 광고 클릭 직후가 아니더라도 전환 기간 내에 발생한 전환을 추적합니다. 타사 리포팅 도구와 틱톡 광고 관리자 간에 불일치가 존재할 수 있습니다. 이러한 불일치는 다양한 이유로 발생하며, 두 수치를 조정하지 않아도 이 정보가 마케팅 의사 결정에 도움이 될 수 있습니다.


Benefits

Pangle offers brand safe, transparent, and secure traffic, as well as full-funnel solutions to cater to a range of business objectives and verticals. Pangle's diverse and immersive ad formats help to provide a better ad experience for people, with the purpose of driving impactful results for businesses.

Pangle includes the following bidding strategies:

  • Pangle provides 3 ad pricing models: CPC, CPM, and oCPM.

    • oCPM supports 3 Bid Strategies, including Cost Cap, Maximum Delivery, and Hybrid Bidding.

  • Pangle provides 2 delivery types: Standard Ad Delivery and Accelerated Ad Delivery.

    • Includes one Smart Optimization to manage budget consumption.


How to include Pangle in your ad placements

Learn how to select Pangle as an option for your ad placements in TikTok Ads Manager.


Operating entities

In the United States, Pangle is operated by TikTok as an audience network in which advertisers can only reach TikTok users in the third-party apps within the Pangle network. In other regions, Pangle is operated by Bytedance as an ad network in which advertisers can engage audiences beyond TikTok users in Pangle.