How to create a split test

Use the split test toggle in the TikTok Ads Manager when creating a campaign to test two different versions of your ads to determine which one performs best and to improve future campaigns.

Before you begin

• Learn more about split testing.

• Set up a campaign.

• Set up an ad.

How to create a split test

To create a split test:

1. Go to TikTok Ads Manager.

2. Click the Campaign tab.

3. Click Create.

4. Choose an advertising objective.

5. Click the Create a split test toggle.

6. Click Continue.

7. Complete the settings in the Ad group tab and continue. Note: Set the test schedule dates to at least 7 days so that the system has enough time to collect a useful sample.

8. Complete settings under the Ad tab and continue.

9. Select a Split test variable in the Split test tab.

10. Select a Key metric. The system uses the Key Metric to compare the two ad groups and determine the highest performing ad.

11. Set up your Test ad group.

12. Click Complete.