Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
- About guided campaign creation for new ad accounts on TikTok
- How to create an ad in TikTok Ads Manager for new advertisers
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- How to create an ad /
How to create an ad in TikTok Ads Manager
TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. Once you've created a campaign and ad group, you can create an ad. TikTok Ads Manager currently supports images and videos.
Before getting started
Before you create an ad, consider that the advertising objective and ad group selections will impact the fields on the ad creation module.
Note: There is an ad limit of 50 ads per ad group. This limit is not relevant for the Reach and Frequency buying type, Smart Creative or for split tests. Learn more about ad account limits on TikTok.
How to create an ad
To create an ad:
Log in to your TikTok Ads Manager account.
Go to an existing campaign or ad group.
Click Create.
On your ad creation page, turn on/off the Smart creative ads toggle.
Enter an ad name. The ad name is only for your reference and is not part of your ad.
Note: Ad names support 512 characters.
Turn on/off the Identity toggle.
Select your ad format - Single video, Carousel, or Collection Ads. TikTok supports video ads. Carousel ad can display images. Our Global App Bundle supports both image and video ads.
Under Ad creatives, click +Add videos or images. You can choose multiple videos and images to add at one time. If you select multiple images, you can create one carousel ad by using all or some of the single image ads.
Under the Library tab, toggle between Videos and Images to choose from your creatives.
Click +Upload to add media directly from your computer.
Click +Create to create a new video in Ads Manager using Video template or Generate video. Learn more about video templates to create videos directly on TikTok Ads Manager.
Choose a thumbnail for your video. You can upload your own custom cover photo or choose from the pre-selected images from your video.
Enter the following text and link elements to be displayed with your ad:
Display Name: This name must be consistent with the brand, product, or company name of the promoted website or app.
Text: The entered text will be displayed to your audience to tell them what you are promoting.
Call to Action: Choose a call-to-action to tell your audience what you'd like them to do when they see your ad. There are dynamic and standard CTAs.
Dynamic:
Shop Now | View Now | Get it Now | Buy Today | Buy Here |
Learn More | Order Here | Shop | Buy it Now | Buy Now |
Standard:
Download | Learn More | Visit Store | Book Now |
Shop Now | Contact Us | Apply Now | Play Game |
Watch Now | View Now | Get Quote | Interested |
Install Now | Get Showtimes | Experience Now | Sign Up |
Subscribe | Get Tickets Now | Listen Now | Read More |
Pre-Order Now | Order Now |
Profile Image: This is your brand's image and will be the avatar people click on to go to your business profile.
URL: Enter the URL of the website you want your ad to drive traffic to.
11. Add relevant tracking URLs with TikTok Pixel or supported third-party measurement. Click Build URL parameters to input UTM and custom parameters into their respective fields and preview your URL. Learn more about UTM parameters and how to add URL parameters to your website URL.
12. Use the preview to see how your ad will apear in different ad placements. Learn more about how to preview your ad.
Note: Ad previews are not device-specific. Ads are adjusted based on a user's device and network conditions.
13. Click Submit to create your ad.
After you create your ad, you can verify your settings before it is delivered. Visit How to view ad settings for quality assurance to learn more.
Once you submit your ad, TikTok will review it. You can also check your ad status on your TikTok Ads Manager account.