How to create an ad in TikTok Ads Manager
Last updated, May 2024

TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. Once you've created a campaign and ad group, you can create an ad. TikTok Ads Manager currently supports images and videos.

Before getting started

Before you create an ad, consider that the advertising objective and ad group selections will impact the fields on the ad creation module.


Note: There is an ad limit of 50 ads per ad group. Learn more about ad account limits on TikTok.

How to create an ad

To create an ad:


1. Go to an existing campaign or ad group.


2. Turn on/off the Smart Creative Ads toggle.


3. Enter an ad name. The ad name is only for your reference and is not part of your ad.

  • Note: Ad names support 512 characters.


4. Turn on/off the Identity toggle.


5. Select your ad format - Single video, Carousel, or Collection Ads. TikTok supports video ads. Carousel ad can display images. Our Global App Bundle supports both image and video ads.


6. Add your media.

  • Click +Upload to add media directly from your computer.

  • Click +From Library to add existing media assets.

  • Click Edit New Video to create a new video in Ads Manager using Video Template or Generate Video. Learn more about video templates to create videos directly on TikTok Ads Manager.


7. Choose a thumbnail for your video. You can upload your own custom cover photo or choose from the pre-selected images from your video.


8. Enter the following text and link elements to be displayed with your ad:

  • Display Name: This name must be consistent with the brand, product, or company name of the promoted website or app.

  • Text: The entered text will be displayed to your audience to tell them what you are promoting.

  • Call to Action: Choose a call-to-action to tell your audience what you'd like them to do when they see your ad. There are dynamic and standard CTAs.

Dynamic:

Shop Now

View Now

Get it Now

Buy Today

Buy Here

Learn More

Order Here

Shop

Buy it Now

Buy Now


Standard:

Download

Learn More

Visit Store

Book Now

Shop Now

Contact Us

Apply Now

Play Game

Watch Now

View Now

Get Quote

Interested

Install Now

Get Showtimes

Experience Now

Sign Up

Subscribe

Get Tickets Now

Listen Now

Read More



Pre-Order Now

Order Now


  • Profile Image: This is your brand's image and will be the avatar people click on to go to your business profile.

  • URL: Enter the URL of the website you want your ad to drive traffic to.


9. Add relevant tracking URLs with TikTok Pixel or supported third-party measurement.


10. Use the preview to see how your ad will apear in different ad placements. Learn more about how to preview your ad.

  • Note: Ad previews are not device-specific. Ads are adjusted based on a user's device and network conditions.


11. Click Submit to create your ad.


Once you submit your ad, TikTok will review it. You can also check your ad status on your TikTok Ads Manager account.

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