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Managing your Business Center

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How to set up a TikTok Business Center

Last updated: July 2025

TikTok Business Center is a central space to manage your business and advertising on TikTok. When you create your Business Center account, you'll be able to manage multiple accounts and assets, add members, and collaborate efficiently with your team.

Before you begin


How to set up TikTok Business Center

To set up your first Business Center:

  1. Go to the Business Center website and click Log in on the top right corner to log in to your TikTok for Business account.

  2. Select the business type that best describes your business.

  • I am an advertiser

  • I am an agency

  1. Enter and select your country or region.

  2. Enter the name of your business.

  3. Confirm that your company name and Business Center name match.

  4. Confirm the time zone and currency are correct.

  5. Click Create.

Note: Make sure all of your information is correct. Once you create your Business Center account, you may not be able to change your business information later. Learn more about how to manage the settings of a Business Center.

  1. (Optional) In the 2-step verification pop-up, click Turn on to enhance account security with 2-step verification.

To add additional Business Centers:

  1. Go to the Business Center website and click Log in on the top right corner to log in to your TikTok for Business account.

  2. On the top right corner of the Select an account page, click Create new.

  3. Select the business type that best describes your business.

  • I am an advertiser

  • I am an agency

  1. Enter and select your country or region.

  2. Enter the name of your business.

  3. Confirm that your company name and Business Center name match.

  4. Confirm the time zone and currency are correct.

  5. Click Create.

  6. (Optional) In the 2-step verification pop-up, click Turn on to enhance account security with 2-step verification.

Note: Each TikTok for Business user can create up to 30 Business Centers. If you have reached the limit, deactivate one existing Business Centers before creating a new one.

Here's a video that shows how to create a Business Center.


Now that you have created your TikTok Business Center account, you'll be able to view multiple accounts and assets, add users and teams, and create ads on TikTok.

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