How to create ad accounts in Business Center
Creating distinct ad accounts within your Business Center is a powerful way to structure and scale your advertising. This allows you to maintain separate budgets, campaigns, and performance data for each brand, product line, or region you manage. Since the Business Center owns these ad accounts, you can securely grant and revoke access for team members and partners without ever sharing login credentials.
Note: There is a default limit on the number of ad accounts you can create within a single Business Center, which varies depending on the type of Business Center you have. If you have any questions or concerns regarding your current ad account creation limit, please reach out to your TikTok account manager or contact customer support for further assistance.
Before you begin
Learn about the available countries and regions for self-serve ad account creation in Business Center.
You must be a Business Center admin to create ad accounts within your Business Center.
You can't create ad accounts in Creator Agency Business Centers.
How to create ad accounts in the Business Center
The process is slightly different depending on whether you are an advertiser or an agency.
Scenario 1: For advertisers
If you are an advertiser using Business Center to promote your own business, follow these steps:
Log in to your TikTok Business Center account.
In the left-side menu, click Accounts.
Under the All accounts tab, go to Advertiser accounts.
Click Add advertiser account.
Select Create New and click Next.
Fill in basic ad account information such as account name, timezone, and contact information.
Click Confirm.
Scenario 2: For agencies
If you are an agency using Business Center to promote someone else's business on their behalf, follow these steps:
Log in to your TikTok Business Center account.
In the left-side menu, click Accounts.
Under the All accounts tab, go to Advertiser accounts.
Click Add advertiser account.
Select Create New and click Next.
Fill in the required business information. You'll need to provide details for your client's company, the new ad account, and billing information.
Best practice:
To prevent delays, use the search function to find the exact Business name of your client's company as it exists in TikTok's system. For example, if your business is a local branch of a company, ensure that the local name and not the headquarters business name is reflected. Any future modifications to the company name will trigger an ad review. Contact your representative if you are unsure or need assistance.
After your first ad account for a client is approved, you can reuse the verified legal entity certificate for future ad accounts. Ad accounts created using verified legal entity certificates are approved automatically. In the Client company information section, click Link existing verification to select a previously verified certificate, saving you time and effort.
Click Confirm.
You may be prompted to link a TikTok account to the ad account.
Confirm payment settings to complete the setup.
Your new ad account is now created and under the management of your Business Center. Before launching campaigns, remember to assign the ad account to specific team members or partners the permissions they need to work on it.
