About Creative Centre
TikTok For Business Creative Centre is a free, public home to an ever-growing suite of creative resources where you can discover the latest trends, ad examples, best practices and tools to create effective TikTok ads. Creative Centre includes hubs for inspiration and tools to optimise your creatives.
Inspiration
Not sure where to start or what to do creatively on TikTok? Use the Inspiration tab to find examples of high-performing ads, keywords, patterns and products to spark your next TikTok creative idea.
Top Ads is a collection of high-performing creatives from the TikTok platform. Dive into any Top Ad to learn more about its performance to help you easily find the most successful engagement moment in the video. Learn more about Top Ads.
Creative tools
Need help making your TikTok ad creative? Creative Centre provides an overview of Symphony Creative Studio, Symphony Automation and Symphony API for your creative production and optimisation needs.
Symphony Creative Studio is an AI-powered TikTok video generation tool designed for TikTok-optimised content. Learn more about Symphony Creative Studio.
Symphony Automation helps solve the most common campaign issues — generating more creatives, refreshing existing assets and resizing content for TikTok with ease. Learn about Symphony Automation features such as Recommended Creatives.
Symphony API is a solution for embedding Symphony’s AI video engine. Access robust endpoints to automate video translation, generate lifelike avatars and audit performance at scale. See the developer documentation for Symphony API.
Personal profile
A Creative Centre Personal Profile is created when you set up a Creative Centre login. While a login is not required to access Creative Centre, we recommend logging into Creative Centre to take advantage of and see all of its features, data and insights. From your Personal Profile, which is accessed by clicking your user avatar in the top right-hand corner of Creative Centre, you can see your Creative Centre account ID number, manage your favourite collections of Top Ads under My Collections, your Top Ads authorisation (if applicable) under Ad Authorisation Management and any assets created using video editing tools under Material Library.
