Creative optimization

About Trends

Last updated: July 2024

Trends displays trending hashtags, songs, creators, and videos by region and industry in the Creative Center. Learn what's trending to get a true sense of the pulse and culture of TikTok overall. Track and leverage trends to see how you can tap into what's trending on TikTok in your organic and paid messaging strategies.


Use Trends to:

  • Track trends to understand TikTok user interests and get a pulse of the TikTok community.

  • Tap into trending hashtags, songs and viral videos to influence your organic and paid content development.

  • Find trending creators to partner with.

  • Filter trending songs approved for use in TikTok ads.