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Creative optimization

  1. Ad optimization /
  2. Creative optimization /
  3. Creative inspiration /

About Top Ads

Last updated: February 2025

Top Ads Dashboard is a collection of high-performing creatives that can be filtered by Region, Industry, Campaign Objective, and more that can be found in the Creative Center. Explore any Top Ad to learn more about its performance, including a second-by-second, frame-by-frame graph to help you easily find the most successful engagement moment in the video.


Features

Use the Top Ads Dashboard to:

  • Find inspiration for what's possible for TikTok ads.

  • Browse ad creatives from your region and industry.

  • Discover new video techniques, approaches and styles used by others.

  • Evaluate a Top Ad's performance to see what made it work.


Note: All ads featured in Top Ads in the Creative Center are authorized by advertisers inside TikTok Ads Manager.


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