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Managing accounts with Business Center

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About account and asset level permissions

Last updated: March 2025

Account and asset level permissions define how members and partners access and manage Business Center resources. These permissions enable Business Center admins to precisely control access to various accounts and assets including ad accounts, TikTok accounts, shops, pixels, catalogs, audiences, and leads.


Admin members have full control over accounts and assets, while Standard members can only view and access the accounts and assets they've been assigned to.


The levels of access that admins can assign vary by account or asset type. For instance, the table below demonstrates the different ad account access levels that an admin member can assign to other members.


Ad Account Permissions/Actions

Admin

Operator

Analyst

View ads and performance

Yes

Yes

Yes

Access reports

Yes

Yes

Yes

Create and edit ads

Yes

Yes

No

Manage Audiences

Yes

Yes

No

Manage finance

Yes

No

No

Manage ad account settings

Yes

No

No


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