Global App Bundle image ad specifications

Please refer to the list below for the image ad specifications that apply to the Global App Bundle. To see other ad specs, such as TikTok in-feed auction ad specifications or Pangle ad specifications, please find articles related to specific ad formats and ad placements.

Placement:

• App Open Ad: CapCut, Fizzo

• In-Feed Ad / 2-Column Feed Ad: CapCut

• Banner Ad: CapCut

• Interstitial Ad: CapCut, Fizzo

• Native Ad: Fizzo

Ad Composition:

• Image creative

• brand or app name(logo)

• skip ad button

• [Landing page URL]+CTA button (Besides App Open Ad 1)

Video Resolution:

• Vertical (recommend): 9:16, ≥720*1280px

• Horizontal: 16:9, ≥1280*720px

• Square: 1:1, ≥640*640px

Image File Type:

• JPG

• JPEG

• PNG

Image File Size: File size within 100MB

App or Brand Name:

• For app names, we support 4-40 Latin alphabet letters and 2-20 Asian characters.

• For brand names, we support 2-20 Latin alphabet letters and 1-10 Asian characters.

Note:

• We do not support Emojis in the app name or brand name.

• Punctuation marks and spaces count as characters.

• Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.

Ad Description: For descriptions, we support 1-100 Latin alphabet characters and 1-50 Asian characters.

Note:

• We do not support Emojis or these special characters: "{ }" or "#" in the description.

• Punctuation marks and spaces count as characters.

• Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.