Advertising policy resources
Automatic Search Placement
Search Ads Campaign
Messaging Ads
Global App Bundle
Pangle
Please refer to the list below for the image ad specifications that apply to the Global App Bundle. To see other ad specs, such as TikTok in-feed auction ad specifications or Pangle ad specifications, please find articles related to specific ad formats and ad placements.
Placement:
App Open Ad: CapCut, Fizzo
In-Feed Ad / 2-Column Feed Ad: CapCut
Banner Ad: CapCut
Interstitial Ad: CapCut, Fizzo
Native Ad: Fizzo
Ad Composition:
Image creative
brand or app name(logo)
skip ad button
[Landing page URL]+CTA button (Besides App Open Ad 1)
Video Resolution:
Vertical (recommend): 9:16, ≥720*1280px
Horizontal: 16:9, ≥1280*720px
Square: 1:1, ≥640*640px
Image File Type:
JPG
JPEG
PNG
Image File Size: File size within 100MB
App or Brand Name:
For app names, we support 4-40 Latin alphabet letters and 2-20 Asian characters.
For brand names, we support 2-20 Latin alphabet letters and 1-10 Asian characters.
Note:
We do not support Emojis in the app name or brand name.
Punctuation marks and spaces count as characters.
Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
Ad Description: For descriptions, we support 1-100 Latin alphabet characters and 1-50 Asian characters.
Note:
We do not support Emojis or these special characters: "{ }" or "#" in the description.
Punctuation marks and spaces count as characters.
Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.