How to create a new App Profile Page

Last updated: September 2024

An App Profile Page is a fast-loading instant page experience that helps improve the delivery performance of iOS 14 Dedicated Campaigns by acting as a bridge between TikTok and the App Store.

How to create a new App Profile Page

  1. Log in to TikTok Ads Manager.

  2. Select the Tools tab, then Instant page.

  3. Select Create.

  4. Choose App profile, then Confirm to open the App Profile Page editor.

  5. Write a name for the App Profile, then create the Header and App Information sections of your App Profile.

  6. In the Header section:

    • Choose an iOS app.

    • Select the page language from the drop-down menu. The language should match the acceptable language in the locations your ad group is targeting.

    • Enable the Highlights toggle to display elements about your app in the Header section. Choose up to three elements from Rating, Ranking, Reviews, App Genres/Category, Developer Name, and App Package Size.

  7. In the App details section

    • Under App images, you need to feature at least two images showcasing your app. You can use the images synced from the App Store or upload your own.

    • Under App description, you will need to add a description of the app you're promoting. The app description will automatically sync the description from the App Store, which you can edit.

    • Enable the App details toggle to display elements about your app in the Information section. Choose up to three elements from Rating, Ranking, Reviews, App Genres, Category, Developer Name, and App Package Size.

  8. Click Save to save a draft of your App Profile Page, or click Complete if you're done choosing your settings.


If you want to copy a completed App Profile Page, hover your mouse over an App Profile Page where the Status is Ready and click Copy. This will open the App Profile Page Editor, where you can rename the App Profile Page and or edit the Header and App Information if desired.

Learn how to add an App Profile Page to a campaign.

Note: App Profile Pages are subject to review and must comply with our ad creative and industry policies.