How to create a TikTok One App Download anchor
The TikTok One App Download anchor allows you to promote your iOS or Android app directly within a creator’s video through an attached link directing viewers to a landing page where they can access more information or to download the app.
With the App Download anchor, you can run more effective branded content campaigns and access a more effective way of measuring the ROI of their creator marketing campaigns.
How to set up the TikTok One App Download anchor
To set up the App Download anchor:
Log into your TikTok One account.
Under Assets, click Anchor.
Click Create anchor.
Click App download anchor.
Click Next.
Select the anchor country.
Note: The anchor will only be visible to viewers in the selected country and audiences in other regions will not be able to see this anchor. To complete a campaign in multiple countries, you will need multiple anchors.
Enter the iOS, Deeplink (Optional), App Store, Google Play Store download link so that the relevant app information will automatically sync from the App Store.
Note: Deep links are a set of link services that allow users to click on links to navigate to specific deep pages within an app.
Click Next.
Under Anchor display, the anchor title will be automatically populated from the App Store listing but can be edited. We recommend keeping the name of the app in the anchor title.
Under Landing page, most of the information in this section will be automatically imported from your App Store or Google Play Store listing and cannot be edited on TikTok One with the exception of the app slogan. To edit this information, you must update the official app details in the App Store and then re-submit the App Download Link.
View or edit the App introduction.
View or edit Introductory images. The orientation will be aligned with that in the App Store or Google Play Store. To change the orientation, you must re-upload the images. All images and video will have the same aspect ratio.
Upload one Introductory video. (Optional)
Under Anchor management, add the name of the anchor and a thumbnail. Note: This will only be shown in the Anchors list tab and will not be shown to the public.
Agree to our Terms and Conditions.
Preview your anchor and landing page on the right side.
Click Confirm.
After submitting your anchor, your anchor submission request will be reviewed by our moderation team. It usually takes up to 24 hours for the submission request to be approved. If your anchor is rejected, you can edit the anchor and resubmit it to moderation team for review.
You can view the status of all your anchors by navigating to Assets and clicking Anchor.
If you need to make anchors in multiple countries, click copy to quickly duplicate them or click edit to change the anchor region. Each copied anchor will require individual moderation reviews.
You can promote these videos on Spark Ads. However, the anchor will disappear from the video when promoted in the TikTok Ads load. For now, the anchor is distributed only in organic traffic.
Note: Third-party tracking and download metrics are not supported. You will be able to track Anchor CTR and Call-to-Action CTR.