How to create a TikTok One campaign with anchors
Anchors in TikTok One allows brands to add a link within their creator videos that leads video viewers to a website or app.
After submitting your anchor, your anchor submission request will be reviewed by our moderation team. To save time, you can begin creating your campaign while your anchor is under review.
Note: You will only be able to select an anchor that is created for the same country that your campaign will be in. Learn more about TikTok One anchors.
How to create a TikTok One campaign with anchors
To create a TikTok One campaign with anchors:
Log into your TikTok One account.
On the home page or under Campaigns, click Create campaign.
Select Collaborate directly with creators or Get ad creatives at scale.
Collaborate directly with creators: Anchors can be added to both standard and lite campaigns as long as the campaign is under Creator Account Spark Ads.
Get ad creatives at scale: Anchors can only be added to campaigns with the ad type Creator Account Spark Ads.
Turn on Display anchor links.
Select the Anchor type.
Select anchor. Note: You can select an anchor that is approved or under review. You will not be able to complete collaboration with creators until the anchor is approved.
Preview the anchor link and landing page.
Click Next.
Complete your campaign brief.
Click Submit. Note: After submitting the campaign, you will not be able to edit the campaign brief.
Click Invite for specific creators to participate or click Set up open application to allow creators to come to you.
Note: The creator will use the content disclosure setting and post the video within the TikTok One flow. Anchors will be added automatically.
To upload a creator video:
Creators will need to accept the TikTok One campaign before posting their video and link the video to your campaign with the anchor.
Click Content Disclosure.
Click Disclosure post content.
Click Branded content.
Select Link campaign.
Once the video has been posted, you can view your campaign performance by clicking on Reporting from the navigation bar. Note: It may take 24 hours for anchor data to show in the reports.
If you added a pixel to your anchor, you'll be able to view additional metrics from events such as initiate checkout, complete payment, and add to cart, as set up in your pixel.
On the anchor reporting page, click Add Metrics to select up to 6 additional metrics to help evaluate your anchor performance