Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Creative partnerships
TikTok Creative Exchange
TikTok One overview
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- About TikTok One for advertisers
- About TikTok One for creators
- Types of TikTok One Solutions
- How advertisers can upgrade to TikTok One
- How creators can upgrade to TikTok One
- How to verify your business for TikTok One
- How to connect TikTok One with Business Center
- About payments on TikTok One
- How to manage TikTok One members
- How to set up your TikTok One Brand Profile
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TikTok One campaigns
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- How to create a Branded content with creators campaign in TikTok One
- How to set up a Creator content at scale campaign in TikTok One
- How to find creators to collaborate with in TikTok One using search and filtering
- How to find creators to collaborate with using the creator leaderboard
- About the TikTok One creator score
- How to create a TikTok One shortlist
- About the Private Creator Pool
- About TikTok One Campaign Reporting
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TikTok One assets
TikTok One support
- Ad optimization /
- Creative partnerships /
- TikTok One assets /
About TikTok One anchors
Anchors in TikTok One allows brands to add a link within their creator videos that leads video viewers to a website or app. They provide a smarter way for advertisers to use branded content as part of their strategy to help brands understand the influence of branded content on user behaviors.
Benefits
Make branded creator content actionable: Direct viewers to take action and learn more without interrupting their TikTok experience.
Drive revenue faster from branded content: Shorten the user journey by helping viewers seamlessly move from awareness to conversion.
Easily measure return on investment (ROI): Calculate campaign ROI through key metrics such as anchor click-through rate (CTR), download CTR, and deeper funnel tracking capabilities such as app installs and activations through third-party tracking links.
There are four types of anchors:
Gaming anchor: This anchor is for mobile gaming clients and is displayed as a link within a video above the creator's username. Learn how to create a TikTok One Gaming anchor.
App Download anchor: This anchor is for mobile app clients and is displayed as a link within a video above the creator's username. Learn how to create a TikTok One App Download anchor.
Webpage anchor: There are different types of webpage anchors to choose from including, Web destination link, E-commerce template, and Entertainment template. Learn how to create a TikTok One Webpage anchor.
TikTok Shop anchor: This anchor is for TikTok Shop advertisers and is displayed within the video to send viewers directly to the product detail page on TikTok Shop. Learn how to create a TikTok Shop anchor.