About TikTok One anchors
Anchors in TikTok One allows brands to add a link within their creator videos that leads video viewers to a website or app. They provide a smarter way for advertisers to use branded content as part of their strategy to help brands understand the influence of branded content on user behaviors.
You'll need to set-up anchors before to creating a TikTok One project. Once you create an anchor, you can add it to a project.
Benefits
Make branded creator content actionable: Direct viewers to take action and learn more without interrupting their TikTok experience.
Drive revenue faster from branded content: Shorten the user journey by helping viewers seamlessly move from awareness to conversion.
Easily measure return on investment (ROI): Calculate project ROI through key metrics such as anchor click-through rate (CTR), download CTR, and deeper funnel tracking capabilities such as app installs and activations through third-party tracking links.
There are four types of anchors:
Gaming anchor: This anchor is for mobile gaming clients and is displayed as a link within a video above the creator's username. Learn how to create a TikTok One Gaming anchor.
App Download anchor: This anchor is for mobile app clients and is displayed as a link within a video above the creator's username. Learn how to create a TikTok One App Download anchor.
Webpage anchor: This anchor is for commerce (not TikTok Shop), CPG, media, and content advertisers. It's displayed as a pinned link at the top of the comments section of a video. Learn how to create a TikTok One Webpage anchor.
TikTok Shop anchor: This anchor is for TikTok Shop advertisers and is displayed within the video to send viewers directly to the product detail page on TikTok Shop. Learn how to create a TikTok Shop anchor.
