Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Creative partnerships
TikTok Creative Exchange
Get Started with TikTok One
Create a TikTok One Campaign
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- How to set up your TikTok One Brand Profile
- About TikTok One anchors
- How to create a TikTok One Gaming anchor
- How to create a TikTok One App Download anchor
- How to create a TikTok One Webpage anchor
- How to create a TikTok Shop anchor
- How to create a TikTok One campaign with anchors
- Types of TikTok One Solutions
- How to create a Branded content with creators campaign in TikTok One
- How to set up a Creator content at scale campaign in TikTok One
- About Physical Product for TikTok One
- How to create a Physical Product campaign for TikTok One
- About Video Shopping Ads with Catalog for TikTok One
- About Spark Ad recommendations in TikTok One
- How to use Spark Ad recommendations in TikTok One
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Manage campaigns in TikTok One
Working with Creators in TikTok One
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- About working with creators on TikTok One campaigns
- How to access creator information on TikTok One Creator Marketplace
- About the TikTok One creator score
- How to find creators to collaborate with in TikTok One using search and filtering
- How to find creators to collaborate with using the creator leaderboard
- About the Private Creator Pool
- How to create a TikTok One shortlist
- How to work with partners in TikTok One
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TikTok One support
- Ad optimization /
- Creative partnerships /
- Create a TikTok One Campaign /
About TikTok One anchors
Anchors in TikTok One allows brands to add a link within their creator videos that leads video viewers to a website or app. They provide a smarter way for advertisers to use branded content as part of their strategy to help brands understand the influence of branded content on user behaviors.
You'll need to set-up anchors before to creating a TikTok One campaign. Once you create an anchor, you can add it to a campaign
Benefits
Make branded creator content actionable: Direct viewers to take action and learn more without interrupting their TikTok experience.
Drive revenue faster from branded content: Shorten the user journey by helping viewers seamlessly move from awareness to conversion.
Easily measure return on investment (ROI): Calculate campaign ROI through key metrics such as anchor click-through rate (CTR), download CTR, and deeper funnel tracking capabilities such as app installs and activations through third-party tracking links.
There are four types of anchors:
Gaming anchor: This anchor is for mobile gaming clients and is displayed as a link within a video above the creator's username. Learn how to create a TikTok One Gaming anchor.
App Download anchor: This anchor is for mobile app clients and is displayed as a link within a video above the creator's username. Learn how to create a TikTok One App Download anchor.
Webpage anchor: This anchor is for commerce (not TikTok Shop), CPG, media, and content advertisers. It's displayed as a pinned link at the top of the comments section of a video. Learn how to create a TikTok One Webpage anchor.
TikTok Shop anchor: This anchor is for TikTok Shop advertisers and is displayed within the video to send viewers directly to the product detail page on TikTok Shop. Learn how to create a TikTok Shop anchor.