App promotion

How to create an iOS 14.5+ dedicated campaign

Last updated: July 2024

Creating a dedicated campaign is nearly identical to creating a regular campaign. You will select an objective, build an ad group, and create your ads. However, there are some fields that must be entered at the ad group level and some features that are entirely unsupported by dedicated campaigns.

Note: You will only be able to target up to iOS 14.4 if you do not create a dedicated campaign.

Before you begin

There are two main considerations that must be implemented at the campaign level to create a dedicated campaign.

  • The two supported Advertising objectives for dedicated campaigns include, App promotion with the App install option or Product sales with the Catalog option.

  • Split tests is not available for dedicated campaigns unless you are beta-testing the feature. Split test is available for up to 2 iOS 14.5+ dedicated campaigns and count towards the 15 campaign quota.

Note: You can only turn on dedicated campaigns for iOS apps if your mobile measurement partner supports using SKAdNetwork and the app is verified.

How to create a dedicated campaign

How to create a dedicated campaign:

  1. Login to TikTok Ads Manager.

  2. Click the Campaign tab.

  3. Click Create.

  4. Select App promotion, App install or Product sales, Catalog as the advertising objective.

  5. Click the toggle to turn on the iOS 14.5+ dedicated campaign.

  6. Select an iOS app from the list.

Watch the video for a visual step by step on how to create a dedicated campaign.

Note: The Traffic objective fully supports delivery to iOS 14.5+ devices and does not require a dedicated campaign, even when the Promotion Type is set to an iOS app. But you will receive incomplete conversion event data for iOS 14 traffic.