The Product Sales objective is your one-stop solution for promoting your TikTok Shop products on TikTok Ads Manager. With the Product Sales objective, you can create Video Shopping Ads (for TikTok Shop) and LIVE Shopping Ads from a single location.

About the Product Sales advertising objective

The Product Sales advertising objective taps into existing features of the previous Shop Purchases campaign objective with new inclusions aimed at driving positive ad performance and overall TikTok Shop growth.

To use Product Sales for TikTok Shop, advertisers do not need to create a catalog or pixel.

Product Sales for TikTok Shop is now automatically available for all advertisers registered in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, Vietnam, and China. If your Ad Account is not able to see the Product Sales objective with the TikTok Shop product source, please first connect TikTok Shop to the Ad Account for advertising purposes in either of the following ways:

1. In Seller Center, connect one or multiple Ad Accounts for advertising purposes. For the steps, refer to How to Set Up Shop Ads in Seller Center.

2. Or in the Business Center, request access to one or multiple TikTok Shops for advertising purposes. For the steps, refer to Requesting TikTok Shop Access from the Business Center.

3. Or in Ads Manager, link a TikTok Account with Showcase permission authorized. For the steps, refer to How to get Showcase permission.

   
   
   

Campaign Level

You will now select your Product source at the campaign level. You must choose TikTok Shop to run Video Shopping Ads (for TikTok Shop) or LIVE Shopping Ads, before selecting the ad type.

Ad Group Level

Specify whether to use Video Shopping Ads or LIVE Shopping Ads as the ads type.

Video Shopping Ads

• Select between TikTok Shop or Showcase product source details.

  • Selecting TikTok Shop requires you to have access to the shop and the TikTok Account. To learn more, refer to Getting Started with Video Shopping Ads (for TikTok Shop).

  • Selecting Showcase only requires you to have access to the TikTok Account. To learn more, refer to How to get Showcase permission.

LIVE Shopping Ads

• Select your identity and the TikTok profile from which the live stream will be broadcast. To learn more, refer to Getting Started with LIVE Shopping Ads.

The optimization goals currently supported include Gross revenue (refer to Gross Revenue Optimization for TikTok Shop), Purchase, Initiate Checkout, and Click. Product Click in Live and Viewer Retention (stayed more than 10 seconds live) are supported for LIVE Shopping Ads. The optimization goal is selected from a drop-down menu.

• For lower funnel optimization: Gross revenue, Purchase

• For mid-funnel optimization: Initiate Checkout, Product Click in Live

• For upper funnel optimization: Viewer Retention, Clicks

You can now also use Shop Activity audiences in your Product Sales campaigns. It is a great way to re-engage your existing and interested customers, gain new customers, and increase your return on ad investment. To learn more, refer to About Shop Activity Audience.

Ad Level

Video Shopping Ads

• Choose a video as your ad creative. To learn more, refer to Spark Ads in Video Shopping Ads.

• You can use an existing TikTok Post, or upload a video to TikTok Ads Manager.

• If an existing TikTok Post is used, it is not required that the post has a product link.

• If the existing TikTok Post has a product link, it is not required that the product link matches the product selected in the ad.

• Product Anchor Link will be the default call-to-action.

  • Supports both Single and Multi Product Anchor Link (from 1 to 20 products).

• To learn more, refer to Considerations for Video Shopping Ads.

LIVE Shopping Ads

• Choose between real-time LIVE content as creative or a single video as creative. You can create additional ads with different single videos as creative.

For inquiries, contact your TikTok representative or refer to Feedback and Help.

Available Reporting Metrics