How to create asset groups for Smart+ campaigns

Note: This feature may not be available to you yet. Reach out to your TikTok account manager or contact customer support for more information.

Asset groups, called "ads" in TikTok Ads Manager, are a flexible way to structure your Smart+ campaigns, giving you modular control over creatives, product sets, copy, and destinations, all within a single campaign.

How to create asset groups for new Smart+ campaigns

1. From the campaign creation flow, select the three dots next to your ad group.

2. Click + Add ad to create a new asset group ("ads").

3. Repeat step 2 to create more asset groups.

How to create asset groups for existing Smart+ campaigns

1. Log in to TikTok Ads Manager.

2. Select the Campaign tab.

3. Select the checkbox next to the ad group and the asset groups ("ads") within.

4. Click + Create. This will create a new asset group.

5. If you want to create more asset groups, select the three dots next to your ad group name, then choose + Add ad.