Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Sales
Sales objective
Catalog setup
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- About catalogs
- How to create a Catalog
- Catalog Product Parameters
- How to import your product catalog from Google Merchant Center
- How to disconnect a product catalog from Google Merchant Center
- How to set up your mobile measurement partner for Video Shopping Ads
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- About Catalog Event Match Rates
- How to set up and view catalog match rate
- Best practices for increasing catalog event match rates
- How to troubleshoot catalog match rate issues
- How to use the Diagnostic dashboard in Catalog Manager
- List of catalog product issues and suggested actions
- About Enhanced Catalog Review
- Best practices for catalog
- How to create Product Sets
- About the Catalog Product Performance Report in TikTok Ads Manager
- List of supported dimensions and metrics for Catalog Product Performance reports
- About Catalog Insights
- How to use Pixel Upload with Catalogs
- How to manage Catalogs
- How to connect your Catalog to an App Event Source
- How to create video packages in a Catalog
- Specifications for Video Packages
- List of supported Product Set filters
- Tips for filtering products in your Product Sets
- Best practices for Product Sets
- How to appeal rejected catalog products
- How to manually refresh products in your catalog
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Video Shopping Ads (for Catalog)
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- About Catalog Ads in TikTok Ads Manager
- About Interactive Add-ons for Catalog Ads
- How to create Smart+ Catalog Ads
- How to build URL Parameters for Catalog ads
- How to create a template video
- How to create Catalog Ads for the App sales objective
- How to create Catalog Ads for the website conversions objective
- About the Catalog Ads Carousel Editor
- How to use the Catalog Ads Carousel Editor
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TikTok Shop Ads
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- About TikTok Shop Ads in TikTok Ads Manager
- About TikTok Commerce
- About TikTok Shop Ads
- About product sources for TikTok Shop ads
- About video sources for Shop Ads
- How to add product links to TikTok videos
- How to use your TikTok Shop official account for Shop Ads
- Troubleshooting TikTok Shop Ads in Seller Center
- About TikTok Shop and Showcase
- How to appeal rejected Shop Ads
- About gross revenue for TikTok Shop Ads
- About Gross Revenue Optimization for TikTok Shop Ads
- How to set up Gross Revenue Optimization for TikTok Shop Ads
- Best practices for Gross Revenue Optimization for TikTok Shop Ads
- About Keyword expansion for TikTok Shop ads
- How to use Keyword expansion for TikTok Shop ads
- Best practices for Keyword expansion for TikTok Shop Ads
- Reporting for Keyword expansion for TikTok Shop Ads
- About affiliate creatives for TikTok Shop Ads
- About TikTok Shop Ads reporting time
- How to view Shop Ads metrics in TikTok Ads Manager
- About Shop Tab placements for Shop Ads
- How to get Showcase permission
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Video Shopping Ads (for TikTok Shop)
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- How to create Video Shopping Ads for TikTok Shop
- How to set up Video Shopping Ads with Showcase
- Best practices for Video Shopping Ads with TikTok Shop
- About anchor links in TikTok Ads
- About the "all products" setting for Video Shopping Ads
- List of key reporting metrics for Spark Ads in Video Shopping Ads
- About Interactive Add-ons for Catalog Ads
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- Spark Ads in Video Shopping Ads
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LIVE Shopping Ads
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- How to Create LIVE Shopping Ads
- List of key reporting metrics for LIVE Shopping Ads
- Best practices for LIVE Shopping Ads creatives
- Best practices for optimizing LIVE Shopping Ads
- Audience best practices for LIVE Shopping Ads
- Best practices for setting a LIVE Shopping Ads budget
- Available scheduling options for LIVE Shopping Ads
- About Daylight Saving Time and Scheduling LIVE Shopping Ads
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About attribution windows for LIVE Shopping Ads
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Product Shopping Ads
Shop affiliate creatives
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- About affiliate creatives for TikTok Shop Ads
- How to turn on Shop Ads commission rates for products in Seller Center
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- How to authorize product changes for affiliate video codes
- How to authorize affiliate videos for TikTok Shop Ads
- Differences between affiliate mass authorization and video code authorization
- About setting different affiliate commission rates for TikTok Shop Ads
- About the affiliate creative commission
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Store Promotion Ads
Tokopedia Ads
Website
Web VBO
- Ad objectives /
- Sales /
- Video Shopping Ads (for Catalog) /
How to create Catalog Ads for the website conversions objective
Catalog Ads are an ad solution that uses images, videos, and product information from your Catalog to create personalized ads. You can use Catalog Ads to reach new and existing engaged audiences and personalize product recommendations based on their interests and behaviors.
Before you begin
Create a catalog with products. You will need at least 4 products in your catalog that are in stock, approved and activated.
Create single videos or carousels with images or videos from your product catalog.
Note: You don't need to set up a TikTok Shop when you choose a Catalog as your product source. If you want to promote your TikTok Shop products, learn about Video Shopping Ads (for TikTok Shop).
How to create Catalog Ads for the website conversions objective
To create Catalog Ads:
Log in to TikTok Ads Manager
Click Campaign at the top of your dashboard.
Click +Create.
Choose Sales as your advertising objective.
Choose Website as your sales destination.
Choose Manual campaign.
Click Continue.
In the Product source details section, choose a Catalog or create a new one.
Choose Website as your optimization location.
Click Continue.
If you want to use Spark Ads, go to Identity and click Use TikTok account to deliver Spark Ads.
In the Product details section, choose the products you want to feature in your ad. You can choose:
All products: Feature all the products in your catalog.
Product set: Your ad will dynamically feature products from the product set you chose.
Specific products: Choose up to 20 products from your catalog.
Select your ad creative:
Click Use catalog creative to generate a video or carousel using images from your product catalog.
Click +Add videos to choose videos from your library to feature in your ad.
Click +Create new to upload a new video or generate one with Smart Video.
Choose the interactive add-ons you want to add. Choose Single add-on to create an add-on or select one from the add-on library. Choose Dynamic add-on to automatically show add-ons people are most likely to engage with.
Add a URL for the website you want people to visit from your ads. You can add URL parameters to track which ads directed people to your website. Learn more about URL parameters for Carousel Ads.
Complete the rest of your campaign settings. When you're finished, click Publish all.
Your Catalog Ads and the products in your Catalog will be submitted for review. When your ads are approved, they'll appear in the placements you chose. You can edit your ads any time in the Campaign tab in TikTok Ads Manager.