How to create manual Catalog Ads for the website sales destination
Catalog Ads are an ad solution that uses images, videos, and product information from your Catalog to create personalized ads. You can use Catalog Ads to reach new and existing engaged audiences and personalize product recommendations based on their interests and behaviors. If you have an app, learn how to create Catalog Ads for the app sales destination.
Before you begin
Create a catalog with products. You will need at least 4 products in your catalog that are in stock, approved and activated.
Create single videos or carousels with images or videos from your product catalog.
Note: You don't need to set up a TikTok Shop when you choose a Catalog as your product source. If you want to promote your TikTok Shop products, learn about Video Shopping Ads (for TikTok Shop).
How to create manual Catalog Ads for the website sales destination
To create Catalog Ads:
Log in to TikTok Ads Manager
Click Campaign at the top of your dashboard.
Click +Create.
Choose Sales as your advertising objective.
Choose Website as your sales destination.
Choose Manual campaign.
In the Product Source section, click toggle Use catalog to turn on Catalog campaign.
Click Continue.
In the Product source details section, choose a Catalog or create a new one.
Choose Website as your optimization location.
Click Continue.
If you want to use Spark Ads, go to Identity and click Use TikTok account to deliver Spark Ads.
In the Product details section, choose the products you want to feature in your ad. You can choose:
All products: Feature all the products in your catalog.
Product set: Your ad will dynamically feature products from the product set you chose.
Specific products: Choose up to 20 products from your catalog.
In the Ad details section, choose your ad format:
Dynamic format: Use both images and videos from your product catalog to automatically deliver a combination of Carousel and Catalog Video ad formats that are likely to lead to conversions.
Single video or image: Feature a combination of Catalog Videos from your product catalog, or highlight a specific video or image.
Carousel: Show two or more scrollable images in your ad.
Select your ad creative:
Click Use catalog creative to generate a video or carousel using images from your product catalog.
Click +Add videos to choose videos from your library to feature in your ad.
Click +Create new to upload a new video or generate one with Smart Video.
If you choose Dynamic format or Single video or image as your ad format, you can click Autoselect from catalog to deliver videos and formats based on what people are most likely to engage with.
Toggle on Add videos to catalog and link products to sync new or added videos to Catalog Manager. When you publish your campaign, you'll be able to use these videos and their linked products in future campaigns. Note: This feature is only available if you select Dynamic format or Single video or image as your ad format.
Choose the interactive add-ons you want to add. Choose Single add-on to create an add-on or select one from the add-on library. Choose Dynamic add-on to automatically show add-ons people are most likely to engage with.
Add a URL for the website you want people to visit from your ads. You can add URL parameters to track which ads directed people to your website. Learn more about URL parameters for Carousel Ads.
Complete the rest of your campaign settings. When you're finished, click Publish all.
Your Catalog Ads and the products in your Catalog will be submitted for review. When your ads are approved, they'll appear in the placements you chose. You can edit your ads any time in the Campaign tab in TikTok Ads Manager.
