Beginning July 2025, GMV Max will be the default and only supported campaign type for TikTok Shop Ads. To create ads using the Sales objective and your TikTok Shop as the sales destination, you can create a GMV Max campaign. Learn more about this change. To create ads for your shop:
Sellers can only use videos that promote their products.
You are not giving up any ownership rights to your videos by authorizing affiliate videos for Shop Ads. Your videos will still belong to you.
To authorize affiliate videos for Shop Ads:
Go to TikTok Shop Creator Center in the TikTok app.
Tap the menu in the top right.
Go to Settings and tap Privacy settings.
Tap the toggle to turn on Authorize sellers to boost my videos. You can turn this off at any time.
You can also authorize affiliate videos when you add a product to your showcase. You'll receive a notification to Get extra commission from affiliate videos. Tap Turn on to authorize your affiliate videos for Shop Ads.