Before you start: The use of the affiliate creatives authorization method is currently available only for invited TikTok Shop sellers.
How do Shop Ads help to get more sales
With Video Shopping Ads (VSA), TikTok Shop brands, sellers, advertisers and agencies can achieve the following:
Use videos with product links.
Capture visibility in TikTok For You feed, Following feed, search results, shop tab, recommendations, and more.
Manage traffic consistency to the shop.
Reach relevant audiences.
Optimize budget for ROAS (return on ad spend).
Maximize GMV of top products, increase sales of mature products, and test new products.
Maximize views of high GPM (GMV per impression) videos, continue getting sales from both newer and older videos, and test different video content.
Using ads reporting, understand content level results, product level results, audience behavior, and more.
How to use affiliate videos when creating VSA
Go to Ads Manager. Create a campaign with a Product Sales objective and TikTok Shop product source.
Create an ad group with Video Shopping Ads type and select TikTok Shop.
Important: If you can't find the correct TikTok Shop in the dropdown, please go to Business Center and assign your email addresses as members with full access to the advertiser accounts, shops, and TikTok accounts:
Create an ad. Add only one product.
Select the Affiliate post video source. The available affiliate videos will be automatically populated.
Publish the ad.
Analyze ad results and scale up.
For reporting metrics, refer to Key reporting metrics for Video Shopping Ads (for TikTok Shop)
For campaign reporting, refer to View Shop Ads Reporting
For product level reporting, refer to About Product Level Reporting in Ads Manager
For video-level reporting, refer to About Video Insights
For audience reporting, refer to About Audience Insights
For attribution, refer to About TikTok Shop Ads Attribution
Important: If the advertiser wishes to select non-affiliate videos, the advertiser needs to select the TikTok post or Video source.