How to create TikTok Event Tags with Google Tag Manager

TikTok Event Tags allow you to track and optimize website events in Google Tag Manager. Follow the steps to create TikTok Event Tags.

Before you begin

Before you create TikTok Event Tags, you need to:

• Install TikTok Pixel In Events Manager or in Google Tag Manager.

• Verify your TikTok Pixel set up.

How to create TikTok Event Tags with Google Tag Manager

To create TikTok Event Tags:

1. Go to your Workspace in Google Tag Manager.

2. Click Tags.

3. Click New.

4. Give your tag a name.

5. Select the TikTok Pixel template.

6. Choose from 14 events and set a Trigger of your choice. Note: We recommend you select the Google Tag Manager custom event you are invoking on your page.

7. Save your tag.

You can now track the chosen events on your website in Google Tag Manager.