How to edit Category Exclusion in Business Center

Editing Category Exclusion in Business Center allows you to block specific content categories from running next to your ads and avoid associating your brand with this content.

Before you begin

Ensure you are an admin of the Business Center.

How to edit Category Exclusion in Business Center

To edit Category Exclusion in Business Center:

1. Log in to your TikTok Business Center account.

2. In the left-side menu, click Brand Safety Hub.

3. In the Business Center settings tab, click the pencil icon next to Additional controls to start editing.

4. In the Category exclusions section, select the content categories you want to prevent your ads from appearing next to, then click Save.

   • Note: Category Exclusion is not available for the Sales objective.

5. Choose whether to apply the changes to All ad accounts or only to Selected ad accounts and click Confirm.

   • If you choose to apply the changes to selected ad accounts, choose the desired accounts from the dropdown menu.

6. Once submitted, the changes will override any existing Category Exclusion settings for these ad accounts in TikTok Ads Manager.

By editing Category Exclusion in Business Center, you take essential steps to protect your brand’s narrative. This targeted approach allows you to focus on delivering ads in environments that resonate with your target audience, further establishing your brand identity.