Editing TikTok Inventory Filter in Business Center helps you ensure that your ads appear next to content that aligns with your advertising goals and brand identity.
To edit TikTok Inventory Filter in Business Center:
Log in to your TikTok Business Center account.
In the left-side menu, click Brand Safety Hub.
In the Business Center settings tab, click the pencil icon next to Inventory filter to start editing.
Choose between Expanded, Standard, or Limited inventory filters and click Save.
Expanded: Your ads will not appear next to explicitly inappropriate content, but may appear next to content that features mature themes.
Standard: Your ads will appear next to content appropriate for most brands and may contain some mature themes.
Limited: Your ads will not appear next to content that contains mature themes.
Choose whether to apply the changes to All ad accounts or only to Selected ad accounts and click Confirm.
If you choose to apply the changes to selected ad accounts, choose the desired accounts from the dropdown menu.
Once submitted, the changes will override any existing TikTok Inventory Filter settings for these ad accounts in TikTok Ads Manager.
By editing TikTok Inventory Filter in Business Center, you can strategically position your ads within a suitable context.