How to find creators in TikTok One

Last updated: September 2024

Navigate the largest database of TikTok creator profiles using TikTok One’s advanced search functionalities and personalized creator recommendations to find the perfect creators for your campaign.


Before getting started


Use filters

Filter results by your brand's unique criteria, including demographics, performance and video topics.

  1. Select the region you'd like to browse for creators. Creator management and search tools are divided into three regions.

  2. Customize your results by applying any of the filters shown on the left side of your screen that match your unique campaign criteria, including:

    • Creator location

      • Note: Creator location refers to creator's IP address when they first registered for TikTok One.

    • Audience location

    • Number of followers

    • Median views

      • Note: Median views per video is calculated based on the 30 most recent videos.

    • Engagement rate

      • Note: Engagement rate refers to the number of video engagements (likes, shares, and comments) divided by the total video views averaged across the most recent 30 videos.

    • Audience

    • Gender

    • Audience age

      • Note: Audience age filter only includes users aged 18 and older.

    • And more


Search for a specific creator or keyword

  1. Click the search bar on the top-right.

  2. Enter the name or username of the creator to pull up their profile in TikTok One. If the creator hasn’t joined TikTok One, they will not be displayed.

  3. Enter a specific keyword or brand name to see which creators have posted about that brand or keyword.


Browse creator profiles

Get an overview of creators' most recent content, demographics and performance over time. Deep dive into creators' performance and reference their analytics to determine if they meet your campaign criteria.

Review creators' profiles to evaluate if they're a good match for your campaign by considering the following data points:

  • Performance metrics

  • Sample videos (organic and sponsored)

  • Audience demographics

  • Similar creators

Measure, benchmark and predict performance by analyzing the following creators' metrics over a specific time period:

  • Follower count

  • Follower growth rate

  • Recent video views

  • Engagement rate


Connect with a creator not on TikTok One

If there's a creator you'd like to work with but they aren't on TikTok One, you can try creating a Lite campaign and sharing the campaign Invite Link with the creator offline.

To learn more about how to use TikTok One, please visit the TikTok One Help Center.