How to integrate TikTok Lead Gen with Salesforce Sales Cloud

Last updated: October 2024

Salesforce Sales Cloud is one of three direct Customer Relationship Management (CRM) integrations available for TikTok lead generation.


Learn more about available CRM integrations for TikTok lead generation with Instant Form.


Before you begin

Before you integrate TikTok lead generation with Salesforce Sales Cloud, make sure you have:

  • Either the Enterprise or Unlimited Editions of Salesforce Sales Cloud.

  • Created at least one Instant Form on TikTok Ads Manager.

  • Admin access to the ad account you will be using for integration.

Learn about asset level permissions.


How to integrate TikTok lead generation with Salesforce Sales Cloud

To integrate TikTok lead generation with Salesforce Sales Cloud:

  1. Log in to your TikTok Ads Manager account.

  2. Click the Tools tab.

  3. Select Leads in the dropdown menu.

  4. Click Connect CRM at the top of the page.

  5. Search for Salesforce Sales Cloud

  6. Click Directly Connect.

  7. Select Apply for permission to manage leads from your TikTok account.

  8. Click Sign in to Salesforce.

  9. Connect your Salesforce Sales Cloud CRM.

  10. Click Next.

  11. Review the permissions request and click Confirm.

  12. Select the form you want to sync leads from.

  13. Map the fields from your TikTok Instant Form to your Salesforce Sales Cloud fields.

  14. Click Submit.

  15. Click Confirm to complete the integration process.

  16. Select Send test data to ensure your integration is set up correctly.