Lead Generation

How to integrate TikTok Lead Gen with Salesforce Sales Cloud
Last updated: July 2024

Salesforce Sales Cloud is one of three direct CRM integrations available for TikTok Lead Generation.


Before you integrate TikTok Lead Generation with Salesforce Sales Cloud, make sure you have:

  1. Either the Enterprise or Unlimited Editions of Salesforce Sales Cloud.

  2. Created at least one Instant Form on TikTok Ads Manager.

  3. Admin access to the ad account you will be using for integration.


To integrate TikTok Lead Generation with Salesforce Sales Cloud:

  1. Log in to your TikTok Ads Manager account.

  2. Go to the Tools section and select Leads in the dropdown menu.

  3. Click Connect CRM button at the top of the page.

  4. Search for Salesforce Sales Cloud and click Directly Connect.

  5. Select Apply for permission to manage leads from your TikTok account. Then, click Sign in to Salesforce, connect your Salesforce Sales Cloud CRM, and click Next.

  6. Review the permissions request and click Confirm.

  7. Select the form you want to sync leads from.

  8. Map the fields from your TikTok Instant Form to your Salesforce Sales Cloud fields and click Submit.

  9. Click Confirm to complete the integration process.

  10. Select the Send test data button to ensure your integration is set up correctly.