How to set up a daily budget in Tiktok Ads Manager
Dynamic Daily Budget is the average daily budget you want to spend over a week.
Dynamic Daily Budget is available at the campaign and ad group level when you do not set a campaign budget or if you select a Lifetime or Daily Budget for the campaign.
Go to TikTok Ads Manager.
Click Create New Campaign.
Choose your Objective.
Input the campaign settings.
When you enter your daily budget in TikTok Ads Manager, you will see the following message: "You'll spend up to $50 on some day, and less on others. You'll spend on average of 50 USD per day and no more than 350 USD per calendar week."
After you enter your budget, you will see the following message: “You’ll spend up to [inserted budget] on some days, and less on others. You’ll spend an average of [inserted budget] per day and no more than 7* [inserted budget] per calendar week."
Click Continue and finish setting up your campaign.
If the daily budget changes mid-week, we'll adjust spending based on the new amount and remaining days. For instance, if the budget was $100/day from Sunday to Tuesday, then changed to $200/day on Wednesday, we'll aim to spend $800 over the remaining four days, rather than $700 over seven days.
Spending from Sunday to Tuesday doesn't affect spending from Wednesday to Sunday because the budget changed, making them independent of each other.
If the dynamic daily budget is changed in the middle of the day, we will prorate the inserted budget and aim to spend it during the rest of the day. For example, if you set a daily budget of $100 at 9 am, we'll aim to spend $62.50 for the rest of the day (15 hours left in the day/24 total hours in the day * $100).
Note: The prorated amount is what we aim for, but it is not guaranteed. The only guarantee is that we won't spend more than 125% of your highest daily budget for that day.
If you want your ad set to run indefinitely, we will follow the 7D budget average for each week the ad set runs. Visit About Dynamic Daily Budget to learn more.