Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Lead Generation
Lead generation campaigns
Instant Forms
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- How to create a lead generation campaign with an Instant Form
- How to create an Instant Form in TikTok Ads Manager
- Replace an attached Instant Form
- Edit the name of an Instant Form
- About Instant Form question types and settings
- About instant form custom components
- About the Form Layout for Instant Form
- About the Rich Content Form template
- How to create a rich content form
- About the Card layout for Instant Forms
- Create a Card layout form
- About the Form Card for Instant Forms
- How to access Leads data on Instant Forms
- About AIGC for Instant Forms
- How to create a custom disclaimer in Instant Form
- How to add a Business Locator question to your Instant Form
- How to add gated content to your Instant Form
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Leads Center
CRM integration
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- About available CRM integrations for TikTok Lead Generation with Instant Form
- How to edit your CRM integration settings
- How to integrate TikTok Lead Generation with Zapier
- How to Troubleshoot Zapier
- How to integrate TikTok lead generation with LeadsBridge
- How to Troubleshoot LeadsBridge
- How to integrate TikTok Lead Gen with HubSpot
- How to remove your HubSpot integration from TikTok Ads Manager
- How to install the TikTok For Business Plugin on WordPress
- How to integrate TikTok lead generation with Salesforce Marketing Cloud
- Troubleshooting TikTok Lead Gen with Salesforce Marketing Cloud integration
- How to integrate TikTok Lead Gen with Salesforce Sales Cloud
- How to integrate TikTok Lead Generation with Google Sheets
- How to integrate TikTok Lead Generation with Klaviyo
- How to Troubleshoot Webhooks
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Messaging Partners
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
- About the welcome message template for TikTok Direct Messaging Ads
- How to set up a welcome message template for TikTok Direct Messaging Ads
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Call Ads
Business Account Lead Generation
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- About Business Account Lead Generation
- How to set up lead generation from Business Account
- How to create a new lead generation form for Business Accounts
- How to manage and download collected leads from Lead Generation
- How to set up Lead Generation from Video Anchor and Live Anchor
- How to use auto lead capture for Business Accounts
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Lead quality optimization
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- About lead quality optimization
- About Deep Funnel Optimization
- How to set up Deep Funnel Optimization campaigns
- Tips for Deep Funnel Optimization
- About signal postback for lead quality optimization
- How to postback signals through csv
- How to postback signals through Zapier
- How to postback signals through Leadsbridge
- How to postback signals through Google Sheets
- How to postback signals through Events API
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- Ad objectives /
- Lead Generation /
- Messaging Ads /
How to set up a welcome message template for TikTok Direct Messaging Ads
Welcome message templates allow you to automate simplified chat flows when users first engage in new conversations with your business through TikTok Direct Messaging Ads.
Note: All welcome message templates are subject to review prior to publishing. As a result, there may be a slight delay between your campaign's go-live date and when the template becomes active and fully functional.
How to set up a welcome message template for TikTok Direct Messaging Ads
Log in to TikTok Ads Manager.
Select Create ad.
Choose Lead generation as your campaign objective.
Choose either Manual campaign or Smart+ campaign for your campaign setup, then click Continue. Note: Setup for the welcome message template occurs at the Ad level for manual campaigns and Ad Group level for Smart+ campaigns.
Choose TikTok direct message as your optimization location.
Fill in your campaign settings as needed. At the Ad Group or Ad level, navigate to the Welcome message section.
Choose + Create to create a new welcome message template.
Choose + Choose from library to select a pre-existing template from your library.
To create a new message template, continue to follow the steps below.
Add a greeting to your welcome message. The text limit is 200 characters
Add suggested questions to prompt users to start a conversation with your business. You can choose to set an automated response, respond with a CTA button, or turn off automated responses.
There is a limit of 3 questions.
The text limit for questions is 70 characters.
The text limit for responses is 500 characters.
If you want to collect lead information using a form in the chat, toggle on the Add a form to this conversation option. You can only add one form to each welcome message template.
Choose + Create to create a new Form card. Learn more about creating Instant Forms.
Choose + Choose from library to select a pre-existing template from your library.
Continue to fill out your ad settings, then submit your ad.