How to set up TikTok on Amazon Buy with Prime

TikTok Ads supports integration with two Amazon merchant or seller programs: Buy with Prime and Multi-Channel Fulfillment. These integrations help eligible merchants drive more effective TikTok ad campaigns via visual elements that appear on your TikTok ads, showing Amazon delivery promises and Prime branding. You can display Amazon-related information directly to the TikTok Ads accounts, along with your ads redirecting to your direct-to-consumer website.

Before you begin

• Make sure to connect your Shopify or WooCommerce Store to TikTok before you use Amazon's integration.

How to set up Amazon Buy with Prime

1. Log in to your Buy with Prime Marketing console.

2. Find the TikTok Ads for Buy with Prime app and click Get started under the app card.

3. Click Add App and confirm by clicking Add App in the follow-up modal.

4. Click Authorize to grant access to the relevant Buy with Prime data.

5. Click Connect.

设置 TikTok for Business

1. 登录你的 TikTok 账号或新建账号以开始集成。

2. 授权 TikTok for Business 使用你的 TikTok 账号进行关联。

3. 登录你的 TikTok for Business 账号，或创建一个新账号。如果你已经用自己的 TikTok 账号注册过 TikTok for Business 账号，那么 TikTok for Business 账号会自动关联。

4. 选择一个属于你的 TikTok for Business 账号的商务中心，然后点击关联。要新建 TikTok 商务中心，请点击新建。

5. 选择一个与你的 TikTok for Business 账号相关联的 TikTok 广告账号，然后点击关联。要创建新的 TikTok 广告账号，请点击新建。

6. 成功关联 TikTok 账号、TikTok for Business 账号、TikTok 商务中心和广告账号后，你会看到以下页面：

   
   
   

7. 点击数据共享以安装 TikTok Pixel。点击新建，创建并安装一个新的 Pixel，或者点击关联，关联现有 Pixel。建议在设置中安装新的 Pixel。

   • 注意：在安装新 Pixel 之前，请先从你的网站移除任何现有的 TikTok Pixel 代码。

8. 你可以启用高级匹配，让 TikTok 更高效地向可能转化的用户投放广告，从而提高转化量。详细了解高级匹配。

9. 点击商品库，然后点击新建以设置商品库同步。此操作可将你现有的商品库与你的 TikTok 商务中心同步。

10. 提供你的结算信息。

11. 点击各个板块，确认你的信息。完成设置后，点击完成。

Note: You should use the same account or pixel because it is connected to WooCommerce or Shopify. For Amazon Buy with Prime integration, you can use existing catalogs created by WooCommerce or Shopify.

The TikTok App is now fully connected to your Amazon Buy with Prime account. Product sync should begin automatically and can take about 24-48 hours to complete the sync between the various touchpoints. After the sync period is over, check that your Buy with Prime catalog is fully synced and connected to your TikTok app.

Learn more about How to set up Amazon Multi-Channel Fulfillment on TikTok.