How to set up Catalog Ads for your Amazon product set

Once your TikTok Ads account, direct-to-consumer commerce platform, and Amazon Buy with Prime or Multi-Channel Fulfillment integrations are complete, you can create a Smart+ campaign in TikTok Ads Manager using synced product sets.

Find your Amazon-linked Product Set

1. Go to TikTok Ads Manager and click Catalog Manager.

2. Select your catalog and open Product Sets.

3. TikTok will have auto-created a product set called AMAZON_MCF or AMAZON_BWP, depending on the integration used. Confirm that all the right products appear, then go to the Campaign in the TikTok Ads Manager.

How to create Smart+ Catalog Ads for Amazon product set

1. Log in to TikTok Ads Manager

2. Click Campaign at the top of your dashboard.

3. Click +Create.

4. Select Sales.

5. Choose Website as your campaign objective.

6. Choose Smart+ campaign as your campaign type.

7. Click Continue.

8. In the Product source details section, turn on Use catalog.

9. Choose the Catalog you want to use.

10. Choose which products you want to include in your Catalog Ad. You can choose:

    • All products: Feature all the products in your catalog.

    • Product set: Your ad will dynamically feature products from the product set you chose.

    • Specific products: Choose up to 20 products from your catalog.

11. In the Ads generation section, choose the videos you want to use for your ads. Note: A Catalog carousel will be automatically generated using images from your product details in addition to the videos you choose.

    • Turn on use TikTok account to deliver Spark Ads to use posts from a connected TikTok account.

    • Click +Add videos to choose videos from your library to feature in your ad.

    • Click +Create new videos to create, edit and upload new videos.

12. Dynamic add-ons will be automatically selected to help optimize your ad performance for Catalog video or Single video formats. Learn more about interactive add-ons for Catalog Ads.

13. Add a URL for the website you want people to visit from your ads. You can add URL parameters to track which ads directed people to your website. Learn more about URL parameters for Carousel Ads.

14. In the Tracking section, click Edit to add any third-party tracking settings you've set up for your website.

15. Complete the rest of your campaign settings. When you're finished, click Publish.

How to set up Manual Catalog Ads for Amazon product set

1. Log in to TikTok Ads Manager

2. Click Campaign at the top of your dashboard.

3. Click +Create.

4. Select Sales.

5. Choose Website as your campaign objective.

6. Choose Manual campaign as your campaign type.

7. Click Continue.

8. Generate a name for your ad group.

   • Note: It is recommended to add Amazon for tracking.

Configure Ad Group

1. Set Purchase as your Buying type.

2. In Product source details, select the Buy with Prime or Multi-Channel Fulfillment catalog, select the product set named Amazon MCF or Amazon BwP.

   • For small product set, choose the whole set.

   • For large product set, choose the specific videos or best seller products under Amazon MCF or Amazon BwP sets.

3. In Optimization & Bidding, select Conversion for your optimization goal, select your relevant pixel in Data connection, and select Optimization event.

   • Note: For new catalog ads accounts, it is recommended to use add to cart or view content.

4. Configure your placements and audience targeting selections as needed.

5. In Budget & schedule, set up a 21-day length for this campaign, with a start date at least 2 days in the future.

Set up Ad Creative

1. Generate a name for your ad in the ad-level setting.

   • Note: It is recommended to add Amazon for tracking.

2. Under Product details:

   • Select Product set and choose the eligible items from Amazon integrations - Buy with Prime or Multi-Channel Fulfilment, or

   • Select Specific products and choose individual products featured in your videos under the Buy with Prime or Multi-Channel Fulfilment product set.

3. Under Ad details, select Add videos. It is best to upload 5 video creatives that include Buy with Prime/Multi-Channel Fulfillment-eligible products.

4. On the left-hand bar, click three dots of the auto-generated Catalog video.

5. Select Delete ad as Buy with Prime/Multi-Channel Fulfilment does not support the Catalog Video format yet. If you like, you can keep the Catalog carousel displaying a static image slideshow format.

6. Enter the preferred ad text.

7. In Call to action, select Show now.

8. Enter the direct-to-consumer URL (landing page) as your Destination URL.

9. Finish the ad settings.

10. Click Publish all.

You can run multiple campaigns targeting different objectives and audiences.