How to set up Catalog Ads for your Amazon product set

Once your TikTok Ads account, direct-to-consumer commerce platform, and Amazon Buy with Prime or Multi-Channel Fulfillment integrations are complete, you can create a Smart+ campaign in TikTok Ads Manager using synced product sets.

Find your Amazon-linked Product Set

1. Go to TikTok Ads Manager and click Catalog Manager.

2. Select your catalog and open Product Sets.

3. TikTok will have auto-created a product set called AMAZON_MCF or AMAZON_BWP, depending on the integration used. Confirm that all the right products appear, then go to the Campaign in the TikTok Ads Manager.

How to create Smart+ Catalog Ads for Amazon product set

Cara Membuat Smart+ Catalog Ads

Untuk membuat Smart+ Catalog Ads:

1. Login ke TikTok Ads Manager.

2. Klik Kampanye di bagian atas dasbor.

3. Klik +Buat.

4. Pilih Penjualan.

5. Pilih Situs web sebagai tujuan kampanye.

6. Pilih Smart+ Campaign sebagai tipe kampanye.

7. Klik Lanjutkan.

8. Di bagian Detail sumber produk, aktifkan opsi Gunakan katalog.

9. Pilih katalog yang ingin Anda gunakan.

10. Pilih produk yang ingin Anda sertakan di Catalog Ads. Anda dapat memilih:

    • Semua produk: Iklan Anda akan menampilkan semua produk di katalog Anda.

    • Set produk: Iklan Anda akan menampilkan produk secara dinamis dari set produk yang Anda pilih.

    • Produk spesifik: Pilih maksimal 20 produk dari katalog Anda.

11. Di bagian Pembuatan iklan, pilih video yang ingin Anda gunakan untuk iklan Anda. Catatan: Selain video yang Anda pilih, karosel katalog akan otomatis dibuat menggunakan gambar dari detail produk.

    • Aktifkan opsi Gunakan akun TikTok untuk menayangkan Spark Ads untuk menggunakan postingan dari akun TikTok yang terhubung.

    • Klik +Tambahkan video untuk menampilkan video dari pustaka Anda di iklan.

    • Klik +Buat video baru untuk membuat, mengedit, dan mengunggah video baru.

12. Add-on dinamis akan otomatis dipilih untuk mengoptimalkan kinerja iklan dengan format video katalog atau satu video. Pelajari selengkapnya tentang add-on interaktif untuk Catalog Ads.

13. Tambahkan URL situs web tempat Anda ingin mengarahkan pengguna dari iklan Anda. Anda dapat menambahkan parameter URL untuk melacak iklan yang mengarahkan pengguna ke situs web Anda. Pelajari selengkapnya tentang parameter URL untuk Carousel Ads.

14. Di bagian Pelacakan, klik Edit untuk menambahkan pengaturan pelacakan eksternal yang sudah Anda siapkan untuk situs web.

15. Selesaikan pengaturan kampanye lainnya. Setelah selesai, klik Tayangkan.

Catalog Ads dan produk dalam katalog akan melewati proses peninjauan. Ketika Smart+ Catalog Ads disetujui, kampanye Anda akan mulai dioptimalkan sesuai tujuan yang Anda pilih. Anda dapat mengedit iklan kapan pun melalui tab Kampanye di TikTok Ads Manager.

How to set up Manual Catalog Ads for Amazon product set

1. Log in to TikTok Ads Manager

2. Click Campaign at the top of your dashboard.

3. Click +Create.

4. Select Sales.

5. Choose Website as your campaign objective.

6. Choose Manual campaign as your campaign type.

7. Click Continue.

8. Generate a name for your ad group.

   • Note: It is recommended to add Amazon for tracking.

Configure Ad Group

1. Set Purchase as your Buying type.

2. In Product source details, select the Buy with Prime or Multi-Channel Fulfillment catalog, select the product set named Amazon MCF or Amazon BwP.

   • For small product set, choose the whole set.

   • For large product set, choose the specific videos or best seller products under Amazon MCF or Amazon BwP sets.

3. In Optimization & Bidding, select Conversion for your optimization goal, select your relevant pixel in Data connection, and select Optimization event.

   • Note: For new catalog ads accounts, it is recommended to use add to cart or view content.

4. Configure your placements and audience targeting selections as needed.

5. In Budget & schedule, set up a 21-day length for this campaign, with a start date at least 2 days in the future.

Set up Ad Creative

1. Generate a name for your ad in the ad-level setting.

   • Note: It is recommended to add Amazon for tracking.

2. Under Product details:

   • Select Product set and choose the eligible items from Amazon integrations - Buy with Prime or Multi-Channel Fulfilment, or

   • Select Specific products and choose individual products featured in your videos under the Buy with Prime or Multi-Channel Fulfilment product set.

3. Under Ad details, select Add videos. It is best to upload 5 video creatives that include Buy with Prime/Multi-Channel Fulfillment-eligible products.

4. On the left-hand bar, click three dots of the auto-generated Catalog video.

5. Select Delete ad as Buy with Prime/Multi-Channel Fulfilment does not support the Catalog Video format yet. If you like, you can keep the Catalog carousel displaying a static image slideshow format.

6. Enter the preferred ad text.

7. In Call to action, select Show now.

8. Enter the direct-to-consumer URL (landing page) as your Destination URL.

9. Finish the ad settings.

10. Click Publish all.

You can run multiple campaigns targeting different objectives and audiences.