How to set up reporting for TikTok Growth Max: Mini Dramas

Last updated: May 2026

Before you begin

How to set up reporting for TikTok Growth Max: Mini Dramas

  1. Log in to TikTok Ads Manager.

  2. Under the Campaigns tab, click Custom table.

  3. A Custom columns pop-up will appear. Under Conversions, click TikTok.

  4. Find Paid and organic metrics you want to review and check the box next to the metrics.

  5. For TikTok Growth Max: Mini Dramas, select:

    1. Launch: Users enter the TikTok Mini Drama to watch (unique).

    2. Add to Cart: Payment window pops up, displaying the TikTok checkout experience.

      • Includes the confirmation panel for token consumption (both pure token consumption and recharge + token consumption paths).

    3. Checkout Initiated: User clicks the payment button to initiate payment.

      • Includes clicks on the token consumption confirmation panel (both pure token consumption and recharge + token consumption paths).

    4. Paid and organic Day X ad revenue (ROAS) / Paid and organic Calendar day X ad revenue (ROAS): Total return on ad spend (ROAS) from ad revenue of click of X day.

  6. For Drama Series, select:

    1. Paid and organic Day X ad revenue (ROAS) / Paid and organic Calendar day X ad revenue (ROAS): Total return on ad spend (ROAS) from ad revenue of click of X day.