How to set up TikTok Growth Max: Mini Dramas
Transform episodic storytelling into incremental growth with TikTok Growth Max - a performance advertising solution that converts in-platform content experiences into scalable and incremental business growth.
Before you begin
Make sure you have added your Mini Dramas to your Business Center.
Mini Dramas | Drama Series | |
Ad campaign types available | In-app purchase (IAP) Day 0 value-based optimization (VBO) - Bid Strategy: Target ROAS, Highest Value In-app advertising (IAA) Day 0 value-based optimization (VBO). - Bid Strategy: Target ROAS, Highest Value | In-app purchase (IAP) Day 0 value-based optimization (VBO) - Bid Strategy: Target ROAS, Highest Value |
How to set up TikTok Mini Dramas In-app Purchase (IAP) ad campaigns
Log in to TikTok Ads Manager.
Select Create ad to create a new campaign.
Choose the TikTok Native Growth objective.
Select Mini Dramas as the optimization location.
Complete the remaining campaign settings, then choose Continue to proceed to the ad group settings.
In the Optimization and bidding section, choose your Mini Drama or click Create new.
By default, the optimization goal is set to Value. Enter the purchase value in the Select value field.
Choose your bidding strategy.
Enter Target Day 0 ROAS bid input to use Target ROAS bidding strategy.
Highest Value is the default bidding strategy if you don't enter a Target ROAS value.
Enter your budget and schedule preferences.
Set audience and location targeting accordingly. Note: Only targeting locations where clients have registered TikTok Mini Dramas are supported.
Click Next to proceed to your ad settings.
Enter your ad settings as needed. We recommend at least 10 creatives per campaign. Note: Only video format is supported.
In the Destination section, add the URL for your Mini Drama. Check to make sure your Mini Drama opens properly.
Click Submit to create your ad.
How to set up TikTok Mini Dramas In-app Ad Revenue (IAA) ad campaigns
Log in to TikTok Ads Manager.
Select Create ad to create a new campaign.
Choose the TikTok Native Growth objective.
Select Mini Dramas as the optimization location.
Complete the remaining campaign settings, then choose Continue to proceed to the ad group settings.
In the Optimization and bidding section, choose your Mini Drama or click Create new.
By default, the optimization goal is set to Value. Enter the Ad revenue value in the Select value field.
Choose your bidding strategy.
Enter Target Day 0 ROAS bid input to use Target ROAS bidding strategy.
Highest Value is the default bidding strategy if you don't enter a Target ROAS value.
Enter your budget and schedule preferences.
Set audience and location targeting accordingly. Note: Only targeting locations where clients have registered TikTok Mini Drama are supported.
Click Next to proceed to your ad settings.
Enter your ad settings as needed. We recommend at least 10 creatives per campaign. Note: Only video format is supported.
In the Destination section, add the URL for your Mini Drama. Check to make sure your Mini Drama opens properly.
Click Submit to create your ad.
How to set up TikTok Drama Series In-app Ad Revenue (IAA) ad campaigns
Log in to TikTok Ads Manager.
Select Create ad to create a new campaign.
Choose the TikTok Native Growth objective.
Select Drama Series as the optimization location.
Complete the remaining campaign settings, then choose Continue to proceed to the ad group settings.
In the Optimization and bidding section, choose your Mini Drama or click Create new.
By default, the optimization goal is set to Value. Enter the Ad revenue value in the Select value field.
Choose your bidding strategy.
Enter Target Day 0 ROAS bid input to use Target ROAS bidding strategy.
Highest Value is the default bidding strategy if you don't enter a Target ROAS value.
Enter your budget and schedule preferences.
Set audience and location targeting accordingly. Note: Only targeting locations where clients have registered TikTok Mini Drama are supported.
Click Next to proceed to your ad settings.
Enter your ad settings as needed. We recommend at least 10 creatives per campaign. Note: Only video format is supported.
Click Submit to create your ad.
Next steps
Learn how to set up reporting for TikTok Growth Max: Mini Dramas.
