How to set up reporting for TikTok Growth Max: Mini Games ad campaigns

Last updated: May 2026

Before you begin


How to set up reporting for TikTok Growth Max: Mini Games ad campaigns

  1. Log in to TikTok Ads Manager.

  2. Under the Campaigns tab, click Custom table.

  3. A Custom columns pop-up will appear. Under Conversions, click TikTok.

  4. Find the TikTok Paid and organic metrics you want to review, such as Active / Launch / Paid and organic day X ad revenue (ROAS) / Paid and organic calendar day X ad revenue (ROAS), and check the box next to the metrics.

    1. Active: Users are considered active when they click the ad and enter the TikTok mini game for the first time (unique).

    2. Launch: Users re-enter the TikTok mini game to play (unique).

    3. Paid and organic Day X ad revenue (ROAS) / Paid and organic calendar day X ad revenue (ROAS): Total return on ad spend (ROAS) from ad revenue of click of X day.

      • Note: A day is a 24-Hour Window; A calendar day ends at 11:59 PM, as determined by the TTAM Account time zone set by the advertiser.

      • [Example] Regarding the ad spent at 12:00 PM on January 1st, then:

        • 24-Hour Window: Includes conversions occurring from 12:00 PM on January 1st to 12:00 PM on January 2nd.

        • Calendar Day Window: Includes conversions occurring from 12:00 PM on January 1st to 11:59 PM on January 1st.

  5. Click Confirm.