How to set up signals for Automotive Ads

Before you begin:

• Make sure you've installed a pixel before getting started. To learn more, refer to: Get started with pixel.

To set up signals for your Automotive Ads:

1. Set up at least 3 web lead generation pixel events, with View Content being a mandatory event. To learn more, refer to Available events for web lead generation.

2. Add parameters to your events. Content_id is highly recommended at minimum for best performance. To learn more, refer to Available parameters for Automotive Ads.

3. Additional best practices: For optimal performance, we also recommend setting up the Events API and

   Advanced Matching.