Available events for web lead generation

Event

How it's used

View Content

Include this event on web pages where you want to track views of key content or soft leads (where no contact info is submitted)

Note: This event is mandatory for Automotive Ads.

Search

Include this event to track vehicle/inventory searches (VLPs)

Contact

Include this event to track website chats or some other contact point.

Add to Wishlist

Include this event when someone saves, likes or otherwise shows special interest in a listing on the website.

Complete Registration

Include this event to track lower funnel actions or hard leads (where contact info is submitted).

You could use this event to designate hard lead type, such as event registration.

Subscribe

Include this event to track lower funnel actions or hard leads (where contact info is submitted)

You could use this event to designate hard lead type, such as newsletter subscription.

Lead

Include this event to track lower funnel actions or hard leads (where contact info is submitted)

Customize Product

Track completed vehicle configurations

Find Location

Track Dealer Location searches

Schedule

Track confirmed appointment bookings (like a test drive)