How to set up Video Shopping Ads with Showcase
Last updated, May 2024

Video Shopping Ads can be run using a TikTok profile's Showcase, via TikTok Ads Manager.


Availability

This product is already automatically available to all TikTok Ad Accounts registered in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, Vietnam, and China.


How advertisers can use this feature

There are two options for advertisers to use Video Shopping Ads with Showcase:


Option A. Create a TikTok Ad Account, link the TikTok Ad Account with the TikTok profile, and then run ads.

  • Note: This option does not require a Business Center to be created.

Option B. Create a Business Center account, create a TikTok Ad Account, request TikTok profile permission, assign member permissions, and then run ads.

  • Note: This option requires a Business Center to be created. With Business Center, advertiser is given the option to create multiple TikTok Ad Accounts and assign different levels of permissions to different members.


Option A

  1. Go to https://ads.tiktok.com/i18n/signup and complete the TikTok Ads Manager account creation steps.

    Create TikTok Ads Manager account

  2. In TikTok Ads Manager, click Create An Ad, then Product Sales Objective and TikTok Shop product source, and Continue.

    TikTok Shop

  3. Select Video Shopping Ads, then select Showcase as the product source.


  4. Select the TikTok profile.

    • If you can't find the TikTok profile, click Link Now and link the TikTok profile. More information about how to get Showcase permission can be found here.

      TikTok profile

  5. Complete the ad settings and publish the ad.

    • If you need support, you can submit help tickets here.


Option B

  1. Go to https://business.tiktok.com/self-serve-bc/registration? and complete the Business Center account creation steps.

    Business Center account

  2. In Business Center, click Advertiser Accounts under Assets, then click Add advertiser account, Create New, and complete the TikTok Ad Account creation steps.

    Advertiser accounts

  3. In Business Center, click TikTok accounts under Assets, then click Request access, select all permissions, generate a QR Code, and send the QR Code to the TikTok profile owner to approve the request.

    TikTok accounts

  4. In Business Center, click Members under Users, then assign the member with permission to use the Advertiser account and TikTok account.

    assign the member with permissions

    • Note: If the Business Center had previously obtained permission to run ads that use video posts and livestreams belonging to the TikTok profile, the Business Center will still need to obtain permission to run ads that use showcase belonging to the TikTok Profile - Steps 3 and 4.

  5. In TikTok Ads Manager, click Create An Ad, then Product Sales Objective and TikTok Shop product source, and Continue.

    Create An Ad
    TikTok Shop

  6. Select Video Shopping Ads, then select Showcase as the product source.

    Video Shopping Ads

  7. Select the TikTok profile, complete the ad settings, and publish the ad.

    • If you need support, you can submit help tickets here.


FAQs

If the TikTok Ad Account is linked to a TikTok profile via Option A, can the same TikTok Ad Account be used to run ads for other TikTok profiles via Option B?

Yes.


What are Video Shopping Ads?

When people on TikTok see your Video Shopping Ad, they can browse products on your showcase by tapping the product card or anchor link and then buy them on your showcase. Use Video Shopping Ads to get more reach, views, engagement, traffic, checkouts, and purchases of your products.


At the ad group level, what is the difference between using the TikTok Shop product source and the Showcase product source?

Differences

Product source: TikTok Shop

Product source: Showcase

Asset access needed

- TikTok Shop

- TikTok Account

TikTok Account

Products that can be selected for advertising

Products belonging to the selected TikTok Shop

Products currently displayed in the Showcase. The products may belong to one or many TikTok Shops

Ads optimization

Optimized for sales of products belonging to the selected TikTok Shop

Optimized for sales of products currently displayed in the Showcase

Note: TikTok Shop sellers should select TikTok Shop product source.


In Business Center, when attempting to assign members to have Showcase permission, why am I seeing an error message (see example of error message below)?

Assign members to TikTok account

In Business Center, go to Assets, click TikTok accounts, select the TikTok profile, and request Showcase permission. Once the request is approved by the TikTok profile owner, go to Users, click Members, then assign the member with permission to use the TikTok account.

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