How to get Showcase permission

Last updated: October 2024

TikTok Shop lets you sell your products on the Showcase tab of your TikTok profile. Once you enable Showcase permission, you can use the products on this Showcase to run ads through TikTok Ads Manager.


Make sure your TikTok account is connected to your TikTok Shop. Make sure the TikTok Shop's products can be displayed in the Showcase tab:

  • As an official TikTok account: In Seller Center, link an official TikTok Account to the TikTok Shop. Once you confirm the link, Showcase will automatically display all of the products in TikTok Shop.

  • As a marketing TikTok account: In Seller Center, link a marketing TikTok Account. Once you confirm the link, you can select some or all of the TikTok Shop's products to be displayed in the Showcase.

  • As an affiliate TikTok account: You must create an affiliate plan. You may choose to participate in the affiliate plan and can select some or all of the TikTok Shop's products to be displayed in the Showcase.


To request Showcase access for a TikTok account linked to a TikTok Ad Account:

  1. Go to User Settings.

  2. Select Edit Access.

  3. Select Read Products that appear on your TikTok account.

  4. Select Authorize and get permission.


To request Showcase access for a TikTok account authorized through Business Center:

  1. Go to Business Center.

  2. Select the TikTok account.

  3. Click the pencil icon.

  4. Select Ad delivery with Showcase.

Generate a QR code and get permission.