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How to turn off comments for an ad group in TikTok Ads Manager

Last updated: February 2025

You can turn off comments on ad groups either during the ad group creation process or by editing an existing ad group.


Note: We recommend keeping user comments on to help your ads achieve more impressions and conversions. You can hide, pin, and reply to comments using our comment management tools. Learn more about how to view and manage comments.


Before you begin

  • Ensure you have access to your TikTok Ads Manager account.

  • Make sure you have the necessary permissions to create or edit ad groups.


How to turn off comments for an ad group in TikTok Ads Manager

During the ad group creation process

  1. Follow the steps to create an ad group.

  2. Under Placements, click the Advanced settings drop down.

  3. Next to User comment, turn the toggle off.

  4. You will be asked to confirm that you want to turn off comments. Click Turn off.

  5. Continue the ad group creation process.


For an existing ad group

  1. Log in to TikTok Ads Manager.

  2. Click Campaigns to view your campaign list.

  3. Click the Ad groups tab to view your ad group list.

  4. Hover over the name of your chosen ad group and click Edit.

  5. Find the Placements section and click the Advanced settings drop down.

  6. Toggle off comments: Locate the "User comment" option and toggle it off.

  7. Next to User comment, turn the toggle off.

  8. You will be asked to confirm that you want to turn off comments. Click Turn off.

  9. Click Continue.


After completing these steps, comments will be turned off for your selected TikTok ad group. If you need to reverse this action, you can follow the same steps and toggle the User comment option back on.

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