How to view reporting for your Product GMV Max campaign
When you create a Product GMV Max ad campaign, you can view your campaign performance in Seller Center or in the GMV Max tab in TikTok Ads Manager.
How to view reporting for your Product GMV Max campaign
To view reporting for your Product GMV Max campaign in Seller Center:
Go to Seller Center
Click Shop Ads in the left-hand menu. Note: If you are in the U.S., click Marketing in the left-hand menu first.
Find your campaign in the campaign list.
Click View details.
In the Overview section for your campaign, you'll see the following metrics:
Cost: The total amount you've spent on your ads during your Product GMV Max campaign.
Orders: The number of SKU orders generated by the products you included in your campaign.
Cost per order: The average cost of each order attributed to your campaign. This is calculated by dividing the Cost by Orders (SKU).
Gross revenue: The total gross revenue of TikTok Shop orders, both paid and organic, attributed to your campaign. This is the amount people pay, minus any sales taxes, plus any product discounts provided to them.
ROI: The total return on investment (ROI) from all TikTok Shop orders attributed to your campaign. This is calculated by dividing the Gross revenue by the Cost.
How to view reporting for products in your Product GMV Max campaign
To view reporting for your Product GMV Max campaign in Seller Center:
Go to Seller Center
Click Shop Ads in the left-hand menu. Note: If you are in the U.S., click Marketing in the left-hand menu first.
Find your campaign in the campaign list.
Click View details.
You can view reporting for specific products and assets in the Product and creatives reporting section.
For each product, you'll see the following metrics. Note: Some of these metrics may not be available to you yet.
Orders (SKU): The number of SKU orders generated by the products you included in your ads
Gross revenue: The total gross revenue of TikTok Shop orders, both paid and organic, attributed to your campaign. This is the amount people pay, minus any sales taxes, plus any product discounts provided to them.
Cost: The total amount you've spent on your ads during your Product GMV Max campaign
Cost per order: The average cost for each order placed for this product in your Product GMV Max campaign. This is calculated by dividing the Cost by Orders (SKU) for your product. Note: Cost per order includes both organic and paid orders. High ad spending can make this metric seem high, even if your campaign is performing well. To judge product performance, use Gross revenue instead.
ROI: The total return on investment (ROI) from paid and organic orders placed during your Product GMV Max campaign for your product. Note: ROI includes both organic and paid orders. High ad spending can make this metric seem low, even if your campaign is performing well. To judge product performance, use Gross revenue instead.
How to view reporting for videos in your Product GMV Max campaign
To view reporting for videos in your Product GMV Max campaign:
Go to Seller Center.
Click Shop Ads in the left-hand menu. Note: If you are in the U.S., click Marketing in the left-hand menu first.
Find your campaign in the Campaign list.
Click View details.
You can view reporting for specific products and assets in the Product and creatives reporting section. Click View creatives to the right of each product to see performance data for videos and images in your ads that feature your product.
You'll see the data for all videos in your campaign. You can click the following tabs:
In use: This tab contains all videos that are authorized for ads. Since these videos are authorized for ads, the total video GMV in this tab is generated by both organic orders and orders attributed to ads.
Not authorized: This tab contains all videos that aren't authorized for ads. Since these videos are not authorized for ads, the total video GMV in this tab is generated only by organic orders.
Removed: This tab contains all videos that have been removed from your ads. Since these videos are removed from ads, the total video GMV in this tab is generated only by organic orders.
In each tab, you'll see the following metrics. Note: Some of these metrics may not be available to you yet.
Orders (SKU): The number of SKU orders generated by the products you included in your ads
Gross revenue: The total gross revenue of TikTok Shop orders, both paid and organic, attributed to your campaign. This is the amount people pay, minus any sales taxes, plus any product discounts provided to them.
Cost: The total amount you've spent on your ads using this video during your Product GMV Max campaign.
Cost per order: The average cost for each order placed for this product in your Product GMV Max campaign. This is calculated by dividing the Cost by Orders (SKU) for your product. Note: Cost per order includes both organic and paid orders. High ad spending can make this metric seem high, even if your campaign is performing well. To judge the quality of a video, use Gross revenue instead. Learn more tips to measure product and video quality in your Product GMV Max campaign.
ROI: The total return on investment (ROI) from paid and organic orders placed during your Product GMV Max campaign for your product. Note: ROI includes both organic and paid orders. High ad spending can make this metric seem low, even if your campaign is performing well. To judge the quality of a video, use Gross revenue instead. Learn more tips to measure product and video quality in your Product GMV Max campaign.
Product impressions: The number of times, both paid and organic, your product was shown during the Product GMV MAX campaign. This does not include LIVE product impressions.
Product click: The number of times someone clicks a product anchor link for the selected product from this video during the Product GMV MAX campaign . This does not include LIVE product clicks.
Product click rate: The percentage of paid and organic Product clicks from all Product impressions during your Product GMV Max campaign for the selected product in the video.
Ad click rate: The percentage of clicks from paid Product impressions during your Product GMV MAX campaign for the selected product in the video. This is calculated by dividing total Ad clicks by total Ad impressions. This does not include paid LIVE impressions.
Ad conversion rate: The percentage of conversions from ad clicks during your Product GMV Max campaign for the selected product in the video. This does not include paid LIVE clicks.
2-second ad video view rate: The percentage of times someone played your video for at least 2 seconds from all Video views during your GMV Max campaign for the selected product. For each video view, plays are counted separately and replays are excluded.
6-second ad video view rate: The percentage of times someone played your video for at least 6 seconds from all Video views during your GMV Max campaign for the selected product. For each video view, plays are counted separately and replays are excluded.
25% ad video view rate: The percentage of times someone played at least 25% of your video from all paid Video views during your GMV Max campaign for the selected product. For each video view, plays are counted separately and replays are excluded
50% ad video view rate: The percentage of times someone played at least 50% of your video from all paid Video views during your GMV Max campaign for the selected product. For each video view, plays are counted separately and replays are excluded
75% ad video view rate: The percentage of times someone played at least 75% of your video from all paid Video views during your GMV Max campaign for the selected product. For each video view, plays are counted separately and replays are excluded
100% ad video view rate: The percentage of times someone played 100% of your video during your GMV Max campaign for the selected product in paid views. For each video view, plays are counted separately and replays are excluded