How to turn on unattributed events in Airbridge

Last updated: March 2025

Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).


Before you begin:

  • Integrate your TikTok for Business account with Airbridge.

  • Verify app ownership using your TikTok App ID.

  • Add your unique code to your MMP dashboard.


How to turn on unattributed events in Airbridge

To turn on unattributed events:

  1. Log in to Airbridge.

  2. Click on Integrations.

  3. Select Integrated Ad Channels.

  4. Click Select channel.

  5. In Post Settings, click Delivery Rules.

  6. Click on the settings icon.

  7. Select events to send postbacks.


Learn more about Airbridge events.