About Mobile Measurement Partner (MMP) Tracking

Last updated: July 2024

If you're an App Marketer, we recommend tracking the performance of your ads by using a Mobile Measurement Partner (MMP). If you're not using any of these partner services, we recommend that you choose Traffic as your campaign objective and track clicks to monitor your ad performance.



For all MMPs, make sure you go to your MMP dashboard to find the latest tracking links. Use the links below to find instructions from each MMP on how to integrate with TikTok. If you experience setup issues, contact your MMP support team.

Help center links

Example links

(right click the hyperlinks and copy the link address)

Required parameters for attribution and callback

Adjust

Click-Through Attribution

View-Through Attribution

gps_adid=__GAID__，idfa=__IDFA__ ，

ip_address=__IP__&user_agent=__UA__ ，

tiktok_callback_param=__callback_param__

Airbridge

Click-Through Attribution

View-Through Attribution

click_id=__CALLBACK_PARAM__&gaid_raw=__GAID__&ifa_raw=__IDFA__

AppsFlyer

iOS

Click-Through Attribution

View-Through Attribution

Android

Click-Through Attribution

View-Through Attribution

Required parameters for attribution and callback

GAID／IDFA / IP / UA / SL: clickid=__CALLBACK_PARAM__

Campaign, Ad sets, Ad related name, and ID required parameters

c=__CAMPAIGN_NAME__&af_c_id=__CAMPAIGN_ID__&af_adset=__AID_NAME__&af_adset_id=__AID__&af_ad=__CID_NAME__&af_ad_id=__CID__

Branch

iOS

Click-Through Attribution

View-Through Attribution

Android

Click-Through Attribution

View-Through Attribution

Required parameters for attribution and callback

GAID／IDFA / IP / UA / SL: clickid=CALLBACK_PARAM

If you need to track data by ad group name/ad creative name, please replace the parameter with the following tracking link:

ad_set_id=__AID__&ad_set_name=__AID_NAME__&~campaign=__CAMPAIGN_NAME__&~campaign_id=__CAMPAIGN_ID__&~creative_id=__CID__&~creative_name=__CID_NAME__

DFINERY (Adbrix)

Click-Through Attribution

View-Through Attribution

m_idfa=__IDFA__&m_gaid=__GAID__&cb_5=CALLBACK_PARAM

Kochava

iOS

Click-Through Attribution

View-Through Attribution

Android

Click-Through Attribution

View-Through Attribution

IDFA／__GAID__, __UA__, __IP__, __CALLBACK_PARAM__

Singular

iOS

Click-Through Attribution

View-Through Attribution

Android

Click-Through Attribution

View-Through Attribution

Required parameters for attribution and callback

aifa=__GAID__&idfa=__IDFA__&cl=__CALLBACK_PARAM__&redirect=false

If you need to track data by ad group name/ad creative name, please replace the parameter to the tracking link:

pscid=__AID__&pscn=__AID_NAME__&cr=__CID__&pcrid=__CID__&pcrn=__CID_NAME__&pcn=__CAMPAIGN_NAME__&pc=__CAMPAIGN_ID__&pcid=__CAMPAIGN_ID__&cl=__CALLBACK_PARAM__

Tenjin

iOS

Click-Through Attribution

View-Through Attribution

Android

Click-Through Attribution

View-Through Attribution

Note: "Impression=true" is required to show attribution links.

Required parameters for attribution and callback

click_id=__CALLBACK_PARAM__&advertising_id=__IDFA__

(if it is android ,advertising_id=__GAID__ )