How to use a template to name your ad group

Last updated: August 2024

The naming template in TikTok Ads Manager allows you to name your ad groups using custom and enabled fields. This feature will help you streamline the ad group naming process, improve naming accuracy, and create personalized ad group organization.

Before you begin

To use the naming template, you must have access to TikTok Ads Manager. This feature is available for all advertising objectives except Branded Mission and is not available at the campaign or ad level.

You can use the naming template when you:

  • Create new ad groups

  • Edit existing ad groups

  • Edit draft ad groups

  • Copy new ad groups

  • Copy a campaign

Note: Names of new copies will only be displayed in the campaign creation flow.

How to use a template to name your ad group

To use the naming template at the ad group level:

  1. Log into TikTok Ads Manager.

  2. Click Campaign.

  3. Click Create ad.

  4. Click Ad group.

  5. Click Create.

  6. Choose your advertising objective and budget.

    1. Note: The naming template is not available for the Branded Mission advertising objective.

  7. Click Continue.

  8. Under the Ad group name, click Template.

  9. In the Create name template pop-up window, click + Add field to edit your template.

    1. Click Ad group fields to add additional fields into the Ad group name.

      • Note: The available template fields include Location, Language, Age, Gender, Operating system, Bid strategy, Start time and End time.

    2. Click Custom field to create a customized field and add text.

      • Note: To change the order of fields, drag the field box to the location you want to show in your add group name. To separate the fields, click Field separator and choose a symbol.

  10. Enter the template name.

    1. Note: If you do not want to save this template for future use, you can toggle off Save as template.

  11. Click Confirm.


After you create the template, you can create ad group names without naming each ad group manually. Visit How to Create an Ad Group in TikTok Ads Manager to learn more.