How to use App Promotion

The App Promotion objective is a holistic solution promoting your app on TikTok Ads Manager. App Promotion supports App Install and App Retargeting use cases, so you can use it to get people to install your mobile app and re-engage your app's current users. You should consider using the App Promotion objective when you want to run ads optimized around getting people to install or complete specific actions in your app.

For example, if you just launched a new mobile game, you would create an App Promotion campaign optimized for app installs to acquire new users. Or, if you've released a new update to your app, you could create an App Promotion campaign that retargets your app's existing users and is optimized against a specific in-app conversion such as "purchase."

Before you begin

You need an account on TikTok Ads Manager.

How to use App Promotion

It only takes a few minutes to set up an App promotion campaign. To start promoting your app on TikTok Ads Manager, you'll need to:

1. Set up event tracking for your app on TikTok Ads Manager.

2. Create a campaign in TikTok Ads Manager using the App Promotion objective.

3. Choose if you want to drive app installs or retarget existing users.

4. Select your app.

5. Define your target audience.

6. Set up your budget and select an optimization goal.

7. Create and publish your ads.

To learn more, visit About the App Promotion Objective.