About TikTok Pangle and Tracking URLs

Measuring your ads with the aid of a mobile measurement partner (MMP) can provide a more comprehensive understanding of your campaign performance. When MMP's are used, we will report click/view behavior for campaigns using data that is passed to MMP through tracking URL integrations. You can set up a tracking URL for a campaign directly in your Events Manager.

Benefits

Data transfers to MMP's for TikTok Pangle ads: When you select TikTok Pangle for placement of your ads, TikTok Pangle will transfer ad campaign and interaction data to MMP's for attribution using the designated MMP tracking URL. We recommend you utilize MMP tracking URLs to better understand the performance of their ads and to benefit from the optimization that results from more comprehensive measurement.

Note: If you have any questions about utilizing MMP tracking URLs, please contact your representative for more information.

Learn more about Mobile Measurement Partner (MMP) Tracking.