Global App Bundle and Pangle image ad specifications
Please refer to the table below for the image ad specifications that apply to the Global App Bundle and Pangle placements.
Global App Bundle | Pangle Image Ads | |
Placement | App Open Ad: CapCut, Fizzo In-Feed Ad / 2-Column Feed Ad: CapCut Banner Ad: CapCut Interstitial Ad: CapCut, Fizzo Native Ad: Fizzo | Interstitial Ads: - Normal Interstitial Banner Ads: - Normal Banner - Icon-only Banner - Video thumbnail banner Native Ads: - Normal Native - Video thumbnail native App Open Ads: - Normal App Open |
Ad Composition | Image creative, brand or app name(logo), skip ad button and [Landing page URL]+CTA button (Besides App Open Ad 1) | Image creative + brand or app name (logo) + ad description + CTA button |
File Type | Image: JPG, JPEG, PNG | Image: JPG, JPEG, PNG |
Image Resolution | Vertical: 720*1280px Horizontal: 1200*628px Square: 640*640px | Vertical: 720*1280px Horizontal: 1200*628px / 640*200px / 640*100px / 600*500px Square: 640*640px |
File Size | Image: File size within 100MB | Image: File size within 100MB |
App or Brand Name | For app names, we support 4-40 Latin alphabet letters and 2-20 Asian characters. For brand names, we support 2-20 Latin alphabet letters and 1-10 Asian characters. Note: - We do not support Emojis in the app name or brand name. - Punctuation marks and spaces count as characters. - Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen. | |
Ad Description | For descriptions, we support 1-100 latin alphabet characters and 1-50 Asian characters. Note: - We do not support Emojis or these special characters: "{ }" or "#" in the description. - Punctuation marks and spaces count as characters. - Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen. |
Suggestions for better ad performance and user experience:
Keep key creative elements in the middle of the screen. This prevents them from being covered by the description or logo and to avoid being slightly cropped on the sides in order to fit different display sizes.
Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.
Note: In order to make it easier for you to create and upload image ad creative, we have developed the image cropping tool. With this tool, you're able to upload images of any aspect ratio and resize those unqualified images to meet the image aspect ratio requirement.