List of common rejection reasons and suggestions for verification failures
At TikTok, we are committed to creating a safe and transparent environment for both users and advertisers. Verifying business information is a crucial step in this commitment, as it helps us confirm the legitimacy of businesses on our platform and protects account security.
We understand that a rejection can be frustrating. To help you succeed on your next attempt, this guide provides a list of common reasons why submissions are rejected and suggestions to ensure your application is successful.
Note: The most common issue is submitting the wrong type of document. Save time by first reviewing the official lists of acceptable documents for business verification and individual identity verification.
First-level Rejection Category | Second-level Rejection Category | Why It Was Rejected | Suggestion |
|---|---|---|---|
Incorrect document type | • Incorrect business document • Incorrect personal document • Not relevant document | • The submitted document does not match the required type for your region or business category. • The submitted document does not match the required type for your verification purpose (for example, submitting a business license for legal entity verification). • The submitted document is issued by a region different from your business registration region. | Upload the correct document for your verification. • For business verification, see Acceptable documents for business verification. • For individual identity verification (or legal entity verification), see Acceptable documents for individual identity verification. |
Incomplete document | • Unclear document • Incomplete document • Empty document | • The submitted document is blurry, damaged, or not fully visible. • The submitted document is blank or contains no visible or verifiable information. • The submitted document is missing pages. For example, the original document contains two pages but only one page is submitted for verification. • The submitted document lacks required sections or does not display all necessary information such as name, ID number, registration number, or expiration date. | Upload a complete, high-resolution color copy of the entire document. Ensure all pages and required details are clearly visible and readable, with no obstructions or missing sections. |
Unauthentic document | • Invalid watermark or logo • Re-scanned copy • Authenticity unconfirmed | • The submitted document contains third-party or unofficial watermarks, logos, or other elements not related to the issuing authority. • The submitted document appears to be a photocopy or scan of a second-generation copy (for example, a scan of a photocopy), which cannot be verified for authenticity. • The submitted document is a screenshot (for example, of a company website) that contains irrelevant information and cannot be verified as authentic. • The submitted document could not be confirmed as authentic. | Submit an authentic document issued directly by the relevant government authority. It must be an original or a photo copy of the original, free of any third-party edits or markings. |
Unsupported format | • Invalid upload format • Black & white | • The submitted document is a GIF. • The submitted document is a black-and-white copy. | Submit a high-quality color copy of your document. Avoid using GIFs, or black-and-white copies to ensure your submission is in a supported format (.JPEG, .PNG, .PDF, or .JPG). |
Unofficial document | Unverifiable document | The document was not issued by a recognized government authority or official register. | Ensure the document you submit is an official one issued by the relevant government authority or official register for your business category and region. |
Inconsistent information | • Name mismatch • Identification number mismatch • Inconsistent certification information • Info not found | The information on the document does not match the details you input at registration and/or official existing registries, databases, or other reference systems, including but not limited to: • business entity • business name • business registration number | Double-check that all information on all submitted documents exactly matches the details in your account profile and aligns with official government records. |
Invalid document | Expired document | The document has expired or will expire soon. | Submit a current, valid document that is not expired. Ensure the document will remain valid for at least 30 days from the submission date. |
Ineligible submission | Age restriction | The provided ID indicates that you are under the minimum legal age required to operate an advertising account. | Only apply for verification if you meet all legal age and eligibility criteria for your region. Submissions that do not meet these requirements cannot be accepted. Legal-required age might be different in different markets. You may assume the minimum age is 18 unless local laws specify a different requirement. |
Batched submission | Frequent submission | • Multiple unrelated documents were combined and uploaded as a single file, which makes the verification process unclear. • Two or more identical documents have been submitted for the same verification requirement. | Upload only one document per submission. The document should directly correspond to the specific verification requirement you are fulfilling. |
Duplicate submission | Duplicated submission | The same document is already associated with another account. | Use a document that is unique to your business and account. Avoid submitting the same document repeatedly for a single verification or across multiple accounts. |
