About Page Visit optimization in TikTok Ads Manager

Page Visit optimization is a community interaction objective that helps you activate your TikTok profile features and content by driving traffic to specific pages within your account, such as:

• Profile pages

• Playlist pages

• Hashtag pages

• Music pages

• Branded effect pages

• Select templates for Instant Pages

Learn more about community interaction objectives.

Benefits

Page Visit optimization can help you:

• Gain more visibility of total brand account and content.

• Connect with customers through the Message button or website link on the profile page.

• Drive more activity to your account page, such as watching more videos in the account.

When to use Page Visit optimization

Page Visit optimization is helpful for amplifying content on TikTok and driving traffic towards your internal pages. Page Visit optimization may be an effective optimization goal if you want to:

• Build your digital presence by bringing traffic to both paid and organic content

• Increase views and interactions across your entire TikTok content through different pages

• Share new updates on your business

• Use your TikTok pages as another channel to drive people down the marketing funnel

Resources

• Learn how to use Page Visit optimization with a community interaction campaign.

• Learn more about custom audiences and lookalike audiences.

• Learn more about full-funnel marketing on TikTok.