Advertising on TikTok
Resso Auction Takeover
Market Coverage
Resso: Indonesia, Brazil
Resso is a social music streaming platform designed for the next generation of music enthusiasts.
Resso ad spot demo
Image Creatives
Ad Spot
Resso: Take over
Resolution: 720 * 1280
Aspect ratio: image will be displayed in landscape 16:9 or square 1:1. Can use crop function on platform to cut and fit.
Support format: jpg, jpeg, png
File Size: within 100MB
Skip: 0s can be skipped manually, automatically skip to YDM after 5s playback
Image creative needed:
Single image ads support 1 image to be uploaded.
In feed Carousel ads support 2-10 images to be uploaded.
Video Creatives
Ad Spot
Resso: Topview
Length: within 30 seconds
Resolution: 720 * 1280
Aspect ratio: videos will be shown in landscape 16:9 and square 1:1; vertical 9:16 will be converted into square 1:1 by adding black border.
Format Supported: mp4, mov, mpeg, avi
File Size: within 500MB
Bitrate: ≥516 kbps
Video duration: No restriction, recommended 5-60s
Skip: 0s can be manually skipped, and automatically skipped into YDM after the video is played.
Profile Photo (optional)
Aspect Ratio: recommended 98x98px, Square 1:1
Format Supported: .jpg/jpeg, .png
File Size: <50 KB
Account Name (Nickname)
For the app download, app names will be automatically extracted from App Store/Google Play and cannot be filled in manually.
For the landing page, the account name will automatically be used as the landing page heading on an in-app browser.
Support displaying only one line with max 10 characters for CN/JP/KR or 20 characters in other languages. We recommend using 2-5 characters for CN/JP/KR or 4-10 characters in other languages.
Half-width characters such as those used in the English language (EN) occupy a 1-character space.
Full-width characters such as those used in CN/JP/KR occupy a 2-character space.
Cannot support Emojis and "{ }" .
Punctuation is counted as a character.
Space at the beginning and at the end will not be counted as a character; if the space is found in other positions, it will be recognized as a character instead.
Ad Captions
Ad captions are displayed in a uniformed font and in white color. The customized font, font size and formatting are not supported.
We support max 50 characters for CN/JP/KR or 100 characters in other languages.
Half-width characters such as those used in the English language (EN) occupy a 1-character space.
Full-width characters such as those used in CN/JP/KR occupy a 2-character space.
Punctuation is counted as characters.
Space at the beginning and at the end will not be counted as characters, if the space is found in other positions, it will be recognized as a character instead.
"@" can be used in ad captions, but it doesn't support redirecting to an in-app personal account page.
"#" is not allowed.
Emojis or "{ }" cannot be used in the ad captions.
We do not support any link in the ad captions.
Depending on the phone model and the operating system, longer text may not be showing properly or completely on the screen.
CTA
CTA content customization is not supported.
CTA background color is automatically matched with the video creative based on our model, and it does not support customized colors.
As the CTA content customization is not supported, it must be selected only for non-impression ads.
The Default CTA is Learn more.
We Support 22 CTAs in total
Apply now, Book now, Contact us, Download, Experience now, Get quote, Get showtimes, Get ticket now, Install now, Interested, Learn more, Listen now, Order now, Play game, Pre-order now, Read more, Shop now, Sign up, Subscribe, View now, Visit store, Watch now.
The CTA text will be auto translated to fit the users' app language setup for all available languages. If the CTA does not have an available language translation on the Resso system, the CTA text will be displayed in English to users, by default. Please consult your sales team for the CTA translations in your language.
URL
For the app install
Please provide two links for app download: one is for iOS, and the other one is for Android:
The iOS link should be the linked from the App Store, starting with https://itunes.apple.com or https://apps.apple.com.
The Android link should be the linked from Google Play, starting with https://play.google.com.
If you use just one link for the app download, there may be issues with redirecting the users.
The download link must be a direct link to the App Store or Google Play. Links rewritten by 3rd-party tracking partners are not supported.
Android devices will sometimes prompt users to confirm being redirected before doing so. This prompt is the security protection mechanism of the Android device, and Resso cannot change that.
For the landing page
Auction ads don't support in-app URLs as a landing page (such as a personal account page). And the webView URL will be opened in an in-app browser.
The clients need to use the https or http protocol on the landing page. If a smart link or other protocols are used instead, they may not be successfully redirected.
Please ensure that the landing page specs are compatible with the major mobile devices, as well as for both Android and iOS.
Please make sure the landing page is loading consistently. Resso does not provide tests or previews of a landing page. Resso is not responsible for any problem caused by the landing page you provided during the advertising campaign.
Pre-loading or auto-play on the click-through landing page is not supported.
If a well-known person (celebrity, influence, etc) is featured in the creative, the client must provide proof of endorsement, related authorization, or related third-party reports. If the above requirements cannot be met, the agency is required to issue the relevant guarantees and take full responsibility.
The URL is not allowed to access the phone's native functionalities (i.e. camera, photo gallery, or microphone).
The URL is not allowed to collect any Resso information such as username, without the users' permission.
After Resso reviews the ad, no revision of the URL content is allowed. If you edit it, the ad will be taken down and Resso will not provide any compensation.
Android devices will sometimes prompt users to confirm redirecting before doing so. This prompt is a security protection mechanism of an Android device, and Resso cannot change that.