Automatic Search Placement
Search Ads Campaign
Search Ads Keywords
Search Ads Planning Tools
Search Ads Creative
Search Ads Reporting
Messaging Ads
Global App Bundle
TikTok Pangle
Platform: TikTok Ads Manager
Placement: Search Feed -When selecting "Search Feed", your ads may also appear in the following placements in the targeted countries.
TikTok Lite (Japan and Korea)
Buying type: Auction only
Market Product Availability: Global
Market Targeting Traffic: US
Product Stage: Live
Web Conversion: available to managed accounts
Traffic: available to managed accounts
The TikTok Search Ads Campaign complements automatic search placement, and will not impact keyword targeting. If a search query matches a keyword associated with your account's search ad campaign, then the search ad campaign will take priority over automatic search placement.
If a search query doesn’t match a search ads campaign keyword and is still relevant to an enabled campaigns' ad creative, the automatic search placement will be eligible to capture the relevant search. In this way, your account is able to capture all relevant searches, whether from keyword targeting or automatic search placement delivery.
Learn more about automatic search placement.
Note: TikTok Lite (Japan & Korea) is only available in Japan and Korea. Learn more about TikTok Lite (Japan & Korea only).