Search Ads Campaign Availability

• Platform: TikTok Ads Manager

• Placement: Search Feed -When selecting "Search Feed", your ads may also appear in the following placements in the targeted countries.

  • TikTok Lite (Japan and Korea)

• Buying type: Auction only

• Market Product Availability: Global

• Market Targeting Traffic: United States, Canada, United Kingdom, and Mexico

• Product Stage: Live

  • Web Conversion: United States, Canada, United Kingdom, Italy, Mexico, Spain, Germany, France, Saudi Arabia, Australia, and Brazil

  • Traffic: United States, Canada, United Kingdom, Italy, Mexico, Japan, Spain, Germany, France, and Saudi Arabia

  • Lead Generation: United States only

• Format: Search Ads Video, Carousel Image Ads, and Search Catalog formats (only Sales and Travel & Entertainment)

Automatic Search Placement Compatibility

The TikTok Search Ads Campaign complements automatic search placement, and will not impact keyword targeting. If a search query matches a keyword associated with your account's search ad campaign, then the search ad campaign will take priority over automatic search placement.

If a search query doesn’t match a search ads campaign keyword and is still relevant to an enabled campaigns' ad creative, the automatic search placement will be eligible to capture the relevant search. In this way, your account is able to capture all relevant searches, whether from keyword targeting or automatic search placement delivery.

Learn more about automatic search placement.

Note: TikTok Lite (Japan & Korea) is only available in Japan and Korea. Learn more about TikTok Lite (Japan & Korea only).