Publicitatea pe TikTok
Conturi TikTok
Gestionarea conturilor cu Business Center
Platformele partenere de comerț electronic TikTok
Crearea unei campanii
Crearea unui grup de reclame
Crearea unei reclame
Gestionarea reclamelor
Crearea reclamelor în alte instrumente TikTok
Obiective de luat în considerare
Promovarea aplicațiilor
Generarea de clienți potențiali
Vânzări de produse
- Obiectiv de vânzare a produselor
- Configurarea cataloagelor
- Reclame cu cumpărături video (pentru catalog)
- Reclame TikTok Shop
- Reclame cu cumpărături video (pentru TikTok Shop)
- Reclame cu cumpărături LIVE
- Reclame cu cumpărături de produse
- Elemente de creație pentru afiliații magazinelor
- Store Promotion Ads
- Tokopedia Ads
- Conversii web
- VBO web
Videoclip în flux
Interacțiuni în flux
Plasarea în afara fluxului
Îmbunătățiri interactive
Soluții pentru reclame din domeniu
Optimizarea licitațiilor de reclame
Optimizarea materialelor publicitare
Parteneriate pentru materiale publicitare
Smart+ Campaigns
Măsurarea aplicațiilor
Conversii offline
Măsurarea web
Informații și raportare
Măsurarea reclamelor din magazin
Billing options
Cheltuieli
Promoții, credite și cupoane pentru reclame
Depanarea facturării
Politicile publicitare
Practicile și politicile de confidențialitate
Măsurarea web
Conexiuni de date web
Evenimente și parametri web
Instrumente de măsurare web TikTok
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- About TikTok Pixel
- How to Set Up and Verify TikTok Web Data Connection
- Enhance Data Postback with the TikTok Pixel
- How to Enable Auto Event Setup
- Troubleshoot with Pixel Helper
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- About using cookies with TikTok Pixel
- About Web Modeled Conversions
- About TikTok Pixel for Ecwid
- About Single Page Application Pageview Measurement for TikTok Pixel
- How to troubleshoot Pixel visibility in TikTok Ads Manager
- About Events API
- How to get started with Events API
- About Events API Payload Converter
- About the TikTok Event Builder
- How to Set Up Events and Parameters with Events Builder
- Partner Integrations for Web Events
- How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager
- How to set up Events API for server-side tagging in Google Tag Manager
- About Pixel sharing in Business Center
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
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Managerul de evenimente TikTok
Asocierea evenimentelor
Sondaje după achiziții pe TikTok
- Măsurarea /
- Măsurarea web /
- Evenimente și parametri web /
About Standard and Custom events
Events are actions taken on your website, like adding an item to a cart or making a purchase, that can result from a paid TikTok ad or organically (unpaid). Standard events are actions with predefined names created by TikTok to be used for reporting, optimizing conversions, and building audiences. Standard events are supported across integration tools like Events API and TikTok Pixel.
Note: To comply with TikTok's data terms and policies and protect user privacy, avoid sending sensitive data about visitors when setting up events. Ensure all event labels adhere to TikTok's Advertising Policies, Anti Discrimination Policy, and Housing, Employment and Credit Policy. Non-compliant event names may be removed.
Supported standard events
Below are the predefined standard events that TikTok currently supports:
Standard Event | Description | Recommended parameters | Event Codes |
Add Payment Info | When a visitor adds their payment information at checkout. |
| 'AddPaymentInfo' |
Add to Cart | When a visitor adds an item to the cart. | content_type, quantity, description, content_ids, currency, value | 'AddToCart' |
Add to Wishlist | When a visitor adds an item to the wishlist. |
| 'AddToWishlist' |
Application Approval | When an application submitted by a user is approved as part of your business process, for example, approval for a loan, job position, or program enrollment. |
| 'ApplicationApproval' |
Complete Registration | When a visitor signs up for something such as account registration. |
| 'CompleteRegistration' |
Contact | When a visitor contacts you. |
| 'Contact' |
CustomizeProduct | When a visitors customize a product. |
| 'CustomizeProduct' |
Download | When a visitor downloads something from your website. |
| 'Download' |
FindLocation | When a visitor looks for location. |
| 'FindLocation' |
Initiate Checkout | When a visitor proceeds to checkout. |
| 'InitiateCheckout' |
Lead | When a visitor submits a form. | 'Lead' | |
Purchase | When a visitor makes a purchase. TikTok recommends using this event when placing an order and making a purchase are the same. | content_type, quantity, description, content_ids, currency, value | 'Purchase' |
Schedule | When a visitor schedules an appointment. |
| 'Schedule' |
Search | When a visitor searches. | query | 'Search' |
Start Trial | When a customer begins a free trial for your product or service. For example, signing up for a trial subscription. | content_ids, currency, value | 'StartTrial' |
Submit Application | When someone submits an application for one of your offerings, such as a credit card, academic program, or job opportunity. | 'SubmitApplication' | |
Subscribe | When a visitor subscribes on your website including follows, content, or paid subscriptions. |
| 'Subscribe' |
View Content | When a visitor views a specific page. TikTok recommends measuring pages important to your business such as product comparison, announcement, or release pages. | content_type, quantity, description, content_ids, currency, value | 'ViewContent' |
Use case
A social media manager for a brand can use standard events to track user interactions, like clicks and purchases, on their ad campaigns. For example, they can set up the "Add to Cart" event to monitor when users add items to their shopping cart and the "Purchase" event to track successful purchases. This data helps optimize ad performance and target the right audience to ensure that the brand's ads are reaching and converting the intended users.